About The Talk
Opening a retail startup is no easy feat — there are many costs and risks with opening a physical location, and the current pandemic only heightens those risks.
However, there are many pros to starting a new retail startup. Customers love to see products in-person, test them out, and the physical space also opens up ways for you to do more creative marketing and transform your virtual customer relationships.
Also, opening a retail location during the pandemic may help you find bargain rates for rent and talent. Depending on your product, you may even see increased demand as consumers look for ways to shop how they did before.
If you’re thinking about launching a retail location, join us as we chat with Louisa Serene Schneider, Founder & CEO of Rowan, a direct-to-consumer ear-piercing startup that offers home visits and appointments to their recently opened NYC studio.
We’re going to dive into how Louisa decided to open a retail location, how they’ve been using it to grow Rowan, best practices for opening a retail store, and more!
Louisa Serene Schneider
Founder & CEO of Rowan
Louisa Serene Schneider is the founder and CEO of Rowan. The idea for the business came to her when taking her teenage nieces to get their ears pierced at Claire’s. She felt as though the experience was lacking in safety and celebration. From there the idea of Rowan was born – to offer safe piercings in a way that celebrates the experience as a life milestone. With a background in finance, Louisa always had a keen interest in retailers with an eye on the consumer experience. Louisa covered consumer and retail at JP Morgan before receiving her MBA from Columbia Business School. She then went back to Morgan Stanley and traded retail. (Fun fact: She traded the IPO of Lululemon.) Now a mom of three, Louisa launched Rowan in June 2019 with $4 million in venture capital funding.
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