About The Talk
In the early stages of your startup, you’ll find yourself tight on resources when it comes to time and budgets. It’s important to be scrappy when you’re just starting out, but it may be hard to figure out how you can increase sales without increasing your costs.
So how can you best handle your marketing dollars to get the most bang for your buck? We’re excited to dive into this with Lucas DiPietrantonio, CEO and Co-Founder of Darkroom, a performance-focused digital marketing agency.
Lucas is also the co-founder of NERA, a luxury footwear brand, a partner at Patra Capital, and a venture partner at NextGen Venture Partners.
Join us as we dive into low-cost acquisition strategies for B2C startups, best practices, and more!
CEO and Co-Founder of Darkroom
Lucas DiPietrantonio, is the CEO and Co-Founder of Darkroom, a performance-focused digital marketing agency elevating brands using industry-leading branding, growth marketing, and technology services. A 3x founder and investor with a hyperfocus on tech, e-commerce and marketing, Lucas drives growth for DTC brands through targeted ads, brand strategy, and best-in-class creative. He is also the Co-Founder of NERA, a luxury footwear brand, a partner at Patra Capital, and a venture partner at NextGen Venture Partners. He is a frequent contributor to Entrepreneur and Business.com. Lucas received his bachelors from UNC Kenan-Flagler Business School, where he is the youngest sitting member on UNC’s Entrepreneurship Council in the school’s history. He conducted additional studies at The London School of Economics, Copenhagen Business School, and the University of Hong Kong.
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