Organic Marketing Strategies for Startups

About The Talk

When you’re in the early stages of your startup, it can be hard to find funds or validate spending money on advertising and marketing. As a workaround, entrepreneurs have found scrappy and creative ways to build brand awareness and acquire new users organically.

Most likely, you’re an entrepreneur on a lean budget. Regardless of whether or not you’ve raised money, you’re acutely sensitive to the limits of what you can do in a pay-to-play world.

Join us on August 18th as we chat with Kaylin Marcotte, Founder & CEO of JIGGY about organic marketing strategies you can do with little to no budget. We’ll dive into how she’s grown JIGGY, and her previous experience building out theSkimm’s ambassador program and running its community marketing and social media.

Our Guest

Kaylin Marcotte

Founder & CEO of JIGGY

Kaylin Marcotte is the Founder & CEO of JIGGY, a new direct-to-consumer puzzle brand on a mission to modernize and elevate the humble jigsaw. Prior to launching JIGGY, Kaylin founded Village Strategies, a marketing consultancy, and was the first employee at theSkimm, running its community marketing, social media and Skimm’bassadors. Kaylin holds a BA in political science and economics from Barnard College. She lives in Brooklyn, NY and spends her free time doing jigsaw puzzles of course, and running Project Plastick with her sister, Mackenzie.

What's the Daily Stack?

Everyday at 10AM, we speak with founders, operators and experts about their experiences and advice for other founders. The talks are focused on topics that will help early-stage entrepreneurs need to survive and thrive. Membership includes access to our live daily talks as well as any talk you missed.