Partnership Marketing: What Founders Need to Know

About The Talk

Building partnerships with other businesses is a great way to expand your brand and grow your startup. Partnership marketing is a powerful and cost-effective marketing tool you can use to break into new audiences, build your brand identity, and deliver value to your existing audience.

What is partnership marketing? It’s working together with one or more businesses to help co-promote your products to your audiences. It can take many forms as well! Whether it’s product bundling, giveaways, or even just a simple share-for-share.

Brands like Casper, Supreme, General Assembly, Nike, Product Hunt, and theSkimm have all used partnership marketing as a marketing channel to help them grow.

So how should an early-stage founder approach partnership marketing? How do you find brands to work with and what kind of assets can you bring to the table?

To learn more about this, we’re excited to chat with Alex Song, Co-founder & CEO of DojoMojo, a partnership marketing platform.

We’ll dive into how you can build an effective partnership marketing plan, why you should consider it, tools you can use, and best practices for success.

Our Guest

Alex Song

Co-founder & CEO of DojoMojo

Alex Song, is the Co-founder & CEO of DojoMojo, a partnership marketing platform. Alex Song spent several years working in investment banking before tapping into his natural pension for entrepreneurship to launch two of his own companies: Innovation Department, a Soho-based Startup Studio, and later on, DojoMojo. The latter of the two came to fruition after Alex saw an opportunity, through his work in helping to grow brands across a range of industries, to streamline the process of collaborative brand partnerships. By launching this first-of-its-kind partnership marketing platform, Alex, along with his co-founders, has democratized the system of partnership marketing to help well-established and on-the-rise brands alike.

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