Planning Your Social Media Content Strategy

About The Talk

Startups new and old are trying to figure out an excellent social media strategy that will help them with sales, customer acquisition, and brand awareness.

But with ever-changing algorithms and platforms, getting to your first thousands of followers or growing your brand on a crowded channel can seem daunting.

And as a founder or marketer at an early-stage startup, it may be hard to dedicate time and resources planning your social media content.

To dive into this, we’re excited to chat with Kate Bradley Chernis is the Founder & CEO of Lately, a social media tool that uses AI to automatically transform longform content like blogs, podcasts and videos into dozens of “smart” social posts.

We’ll discuss how you can make the most of your content and social media, and the type of content that people engage with the most.

Our Guest

Kate Bradley Chernis

Founder & CEO of Lately

Kate Bradley Chernis is the Founder & CEO of Lately, which uses AI to automatically transform longform content like blogs, podcasts and videos into dozens of “smart” social posts it learns will yield the highest engagement from your audience. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years. Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise.

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