Preparing for the Holidays: Black Friday & Cyber Monday

About The Talk

In 2019, Cyber 5 (the five-day holiday period from Thanksgiving to Cyber Monday), U.S. consumers spent $28.49 billion online, up 17.7% from the year before.

This year, because of the pandemic and the increasing growth of e-commerce, we will very likely beat the record-setting numbers from last year.

With a hectic holiday season coming up – you should be preparing right now for how you can best take advantage of the holidays to maximize your marketing dollars and increase your sales.

To dive into what you can do to best prepare for the holiday season and Black Friday and Cyber Monday, we’re excited to chat with Hudson Gaines-Ross, Co-founder & CEO of Plant People, an innovative herbal solutions offering practitioner-grade supplements and skincare. Hudson is also the cofounder of RISE Brewing Co., and the Founder of CROSBY, a branding and business strategy firm.

Join us as we dive into his plans for making the most for Black Friday and Cyber Monday, and ways you can find and convert new customers during the holidays!

Our Guest

Hudson Gaines-Ross

Co-founder & CEO of Plant People

Hudson is a NYC-based serial entrepreneur and has started multiple brands in the CPG and ecommerce industries. Hudson is the Co-Founder + CEO of Plant People, an innovative herbal solutions offering practitioner-grade supplements and skincare. Hudson is also a Co-founder of RISE, a rapidly growing nitro cold brew coffee company and the Founder of CROSBY, a branding and business strategy firm, which has worked with notable clients, such as, A24, Chobani, adidas, 1906, TULA, Spartan, prose, Playboy and Ritual. Prior to these ventures, Hudson served as a Founding Team member and COO at ALOHA, a venture-backed ecommerce CPG wellness brand. Hudson got his early start in entrepreneurship and startup environments when launching Gilt Groupe’s Home, Food&Wine, and international expansions to 120+ countries. His passion is making the small things matter and the big things matter even more. Hudson is a graduate of Brown University.

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