About The Talk
In a study done by 99firms, 93% of all traffic comes from a search engine. An impressive statistic, but also scary when you learn that 75% of users never look past the first page of results.
That’s why having good SEO is key for businesses looking to increase their search traffic. But good SEO isn’t the only piece of the puzzle when it comes to ranking on the front page. Having amazing, informative, helpful content that your readers enjoy and share is critical.
To learn more about SEO, we’re excited to chat with Quaison Carter, Founder of Built Within, and a marketing instructor at General Assembly.
Join us as we dive into onsite and offsite methods to improve your search rankings, how to improve your SEO, best practices, common mistakes, and more!
Managing Director of Built Within
Quaison (“Kway-sin”) Carter is a marketing strategist, consultant, and educator. He is also the Founder of Built Within, a performance marketing consultancy.
His focus is on delivering best in class performance marketing strategy for brands, agencies, and professionals looking to deepen their tactical foundation and strategic best practices in-house or create a better hybrid relationship with agency partners.
Since 2015 Quaison has been an instructor at General Assembly helping to build and facilitate the digital marketing curriculum on and off campus with courses that range from setting up Google Analytics, SEO Tactics, to creating persona-driven multichannel go to market strategies.
As a consultant, Quaison works with recognized Fortune 500 companies around the world like ExxonMobil and IMG/Endeavor, to startups and mid-size companies looking to identify/establish a brand strategy. A lot of his work is around training teams to become technical, objective orientated performance marketers and thinkers. He also does speaking engagements and workshops at a number of events and platforms including Entreprenuer.com and Social Media Week.
Previously, Quaison was the founding Head of Marketing at Hungry, which was later acquired by FIG where he oversaw all Organic and Performance marketing (Paid Search, Social, SEO, misc biddable channels and Digital Strategy) for clients including Macy’s, Virgin Atlantic, Benjamin Moore, Casper, Bright Health Insurance and more.
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