About The Talk
User-generated content (UGC) is one of the most trusted and influential content marketers and founders can get. Customers trust recommendations from their peers more than they do from ads, meaning that a well thought out UGC strategy can be much more cost-effective than other paid social campaigns.
But as a founder, how do you build your social media strategy and build a product that makes people want to share it online? What are ways you can encourage people to share your product?
To dive into this, we’re excited to chat with Danielle Sobel, Founder & CEO of Dandy, a DTC pet wellness brand.
We’re going to dive into:
Why a good social media & UGC strategy is important and how to use it
Key metrics to track
Tips to encourage your audiences to create more UGC about your brand
How to build an effective social media & UGC strategy
Founder & CEO of Dandy Pets
Danielle Sobel is the Founder & CEO of Dandy Pets, an intelligent platform for people and their pets. Their first product is a line of personalized supplement treats that allow pet parents to take a proactive and preventative approach to their dog’s overall wellness. Prior to launching Dandy, Danielle founded Juice Society, an organic raw cold-pressed juice brand.
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