Standing Out In a Competitive Market

About The Talk

When building your startup, you’ll need to make sure you have a solid plan on how you’ll be acquiring customers. While there are many marketing tactics you can use, you’ll always have to consider your competition.

Customers have many options to choose from when it comes to products. Having unique points of difference will give you better chances of standing out from a competitive crowd, and make your brand more compelling to customers.

To dive into how you can stand out from your competitors, we’re excited to chat with Heidi Zak, Co-founder & CEO of ThirdLove, the 3rd largest online bra and underwear company in America.

We’ll discuss what Heidi did to grow ThirdLove, how she positioned the brand against competitors, and other tactics you can consider to get your competitive advantage.

Our Guest

Heidi Zak

Co-Founder and CEO of ThirdLove

Heidi Zak is the Co-Founder and CEO of ThirdLove, the 3rd largest online bra and underwear company in America. She is on a mission to get every single woman in a great-fitting, beautiful and comfortable bra that makes her feel confident. She believes inclusivity should be the norm, not the exception, and has led the charge, inventing half-cups and offering women more than 80 sizes. Zak left her job at Google with the dream of offering women a better option and marketing to them in a way that didn’t insult their intelligence or push impossible beauty standards. Seven years later, more than 17 million women of all shapes and sizes have used ThirdLove’s innovative Fit Finder™ to find a bra that truly fits her body. ThirdLove is proud to have donated over $30 million worth of bras to women in need.

Zak has been recognized as Fortune’s 40 Under 40, EY Entrepreneur of the Year, National Retail Federation’s Disruptors, Fast Company’s Most Creative People and Goldman Sachs’ 100 Most Intriguing Entrepreneurs. In addition to contributing a weekly column to Inc.com, Zak is committed to promoting and advancing more women in tech. She is an active angel investor in early-stage female-founded companies. She graduated from Duke University and holds an MBA from MIT Sloan. Prior to launching ThirdLove, Zak was at Google, Aeropostale, McKinsey and Bank of America. In her spare time you can find her working out, or chasing after her kids.

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