About The Talk
Sustainability is an important and underrated product principle – many may wrongly believe that developing “green” or “sustainable” products isn’t cost-effective, and treat sustainability as a social responsibility, not a business case.
But luckily that viewpoint is shifting. According to a recent report by Reportlinker, they expect the green technology and sustainability market to grow from $8.7 billion in 2019 to $28.9 billion by 2024.
With more attention being brought to the environmental crisis, brands, governments, and consumers have been looking for sustainable products that minimize waste and environmental impact.
Entrepreneurs now also find that building sustainable products is a competitive advantage, differentiating their products from others.
However, building a truly sustainable product is very challenging. You have to carefully examine every step of your product life cycle – from your sourcing, development, packaging, and shipping.
To learn more about the challenges in building sustainable products, we are excited to chat with Tim Hollinger, Co-founder of Bathing Culture, a personal care brand made that focuses on developing sustainable, eco-friendly products.
Co-founder of Bathing Culture
Tim Hollinger first began working at an NPR affiliate radio station in Upstate New York, before launching into a long career as a serial entrepreneur in the health and lifestyle space. With many highs and lows along the way, these business ideas included a healthy lunchables startup, an urban gardening website, and an aquaculture company. When Tim joined a team that created a WhatsApp to scale businesses, he solidified a personal ethos that would ultimately dictate all of his business decisions; he saw that there is a critical and urgent need for the industry to evolve and transform in our lifetime to address the environmental crisis. This rang close to home for Tim, who has had a lifelong affinity for all things outdoors – from gardening, skiing, and yoga, to competing in triathlons and ultra distance running, to cooking with sustainably farmed local produce. He realized his next venture needed to serve the environment that had always played such an integral role in his life. Tim teamed up with his childhood friend Spencer Arnold to manifest this mission into their radically clean, radically sustainable personal care company: Bathing Culture.
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