Understanding Unit Economics as an Early-Stage Startup

About The Talk

You could have the best marketing strategy and the best product, but if your pricing strategy and your unit economics don’t work – you’ll find yourself running out of money in no time.

Unit economics are the direct revenues and costs associated with your product. In particular, for CPGs, you have to pay a lot of attention to how your revenues and costs affect your gross margins.

This is super important in the early-stages as it will help you keep a profitable, healthy growth rate, and more accurate projections of your finances.

To dig into this, we’re excited to chat with Greg Hayes, Co-founder & CEO of Branch, an affordable end-to-end office furniture solution for companies and individuals looking to create great physical workspaces.

We’re going to discuss what he’s learned from building Branch, and his advice to entrepreneurs building physical products.

Our Guest

Greg Hayes

Co-founder & CEO of Branch

Greg is the CEO and co-founder of Branch, an affordable end-to-end office furniture solution for companies and individuals looking to create great physical workspaces. Prior to founding Branch, Greg ran Breather’s Real Estate Strategy for Europe, Canada, and the US East Coast, helping to launch Breather’s transition from meeting space startup to flexible office space provider. Prior to his time at Breather, Greg spent five years at Oxford Properties Group, the real estate wing of the OMERS Pension Fund. At Oxford, Greg specialized in the leasing and management of a $2B Trophy and Class A office portfolio. Exposure to the complexities involved in procuring office furniture throughout his real estate career inspired the idea for Branch. Greg holds a BA from the University of Western Ontario and resides in New York City.

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