Using Video to Drive Growth

About The Talk

Video is one of the most effective ways to market and grow. Hootsuite reports that viewers spend, on average, 5X longer looking at your videos than static images on Facebook, and according to a HubSpot study, video ads received 20% more clicks than images.

To learn about how startups can leverage video for marketing and growth, we’ll be speaking with Stacy Durand, CEO of Media Design Group. We’ll discuss

Video marketing on a budget
How to reach your target audience
Advice on video content and creative
Tools for video creation and management
Planning, understanding and optimizing performance

Join us as we dive into how to develop the best types of video content that will resonate with your customers.

Our Guest

Stacy Durand

CEO of MDG

Stacy has been the CEO of MDG since its inception in 2008 and her passion for the job is fueled by her pure love of the media business. Her career has always been about facilitating business growth exponentially and maximizing the potential of any campaign that runs through her company.

Stacy Durand obtained her MBA from Pepperdine’s Graziadio School of Business and jumped into the world of DRTV quickly becoming one of the most highly respected experts in her field. Over the course of her 20 years in the TV Media Sphere, Stacy has served as President of Revenue Frontier LLC, and as Executive Vice President of Mercury Media. She has also served as a board member of ERA (Electronic Retail Association).

With the foresight that TV advertising was undergoing massive change due to the rising number of multiple viewing platforms, Stacy needed a way for MDG’s clients to take advantage of all streaming capabilities. In 2018, Stacy and her business partner, Ben Zimmerman, launched TRADR, a supply side platform for advanced TV audiences everywhere. Using the linear approach that MDG offers, along with the digital streaming capabilities of TRADR, Stacy’s clients are now finding new ways to grow their campaigns and seeing the positive effects that digital streaming has to offer.

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