Product Marketing Advice for Early-Stage Startups
“Good product marketing makes it easy to explain what you do, why you do it, and who it’s for.” - Gaetano DiNardi, VP of Marketing at SalesHacker. For early-stage founders, there’s a lot in common (and a lot to learn) from product marketers. With a well-crafted product marketing strategy, early-stage startups can create products that are delightful for their users, drive more conversions, and keep existing customers from churning. Find the actionable advice from the experts & founders in our recap below.
Hudson Gaines-Ross - Co-Founder of Plant People
Jon Chang - Product Marketer at IBM
Jorie Walsdorf - Director of Product Marketing at Breather
Kyle Hoff - Co-Founder & CEO of Floyd