PR Strategies for Early-Stage Startups

When it comes to breaking through the noise in a crowded market and connecting with consumers, a solid PR strategy is essential. The contemporary media landscape, with more platforms and content than ever, is certainly tough to navigate. Gaining awareness and a positive reputation for your startup is no easy feat, especially in such a flooded media and competitor space. A clear brand message and great PR tactics will help your startup stand out in the crowd. We talked to three PR experts about ways to utilize PR to gain brand recognition and create an effective story for your product.

Speakers

Mallory Blair - Co-Founder & CEO of Small Girls PR
Michelle Suconick - Head of Communications at Ro
Lindsey Schmidt - Head of PR at The Inside