Events

Branding is a driving force behind the credibility and recognition of a startup. Good branding has the potential to seamlessly convey your product’s mission and is crucial to effective marketing. There are so many components that come into play when looking at great branding, which makes it pretty tough to master.

Join us on January 8th as we unpack key branding strategies to help you create a successful brand, from design to messaging. It’ll be a night of presentations leaving you with insight on how to create a compelling brand identity for your startup.

Topics will range from brand purpose, consistency, positioning, logo, motto and more.

About the speakers

Emmett Shine, Co-Founder and Executive Creative Directors at Pattern Brands

Hayley Raymond, Brand Director at HelloFresh

Tyler Riewer, Head of Creative at charity:water

Schedule

6:30 – 7:00: Drinks & Networking
7:00 – 8:15: Presentations + Q&A
8:15 – 9:00: More Drinks & Networking

Being a founder can be daunting, even when you have co-founders for support. Assembling a Board of Directors is key to supplementing the expertise and talent of your founding team!

Your board can be just as much a factor in your startup’s long-term success as your co-founders and early employees. A well-considered board can boost your credibility and more importantly, offer you the information you wouldn’t have otherwise. From fundraising and problem solving to networking and hiring, building and managing your board is an important aspect of your startup journey.

Join us on January 15th for a panel discussion about the role of the board at a startup.

We’ll discuss:

• Legal and logistical elements of a board
• How to “build” an effective board
• How to maximize the value of board meetings
• How founders can best leverage their board to help with growth
• How the board evolves as the company grows

About the speakers

Speakers TBA

Schedule

6:30 – 6:50: Drinks & Networking
6:50 – 7:50: Panel
7:50 – 8:15: Audience Q&A
8:15 – 9:00: More Drinks & Networking

“Failure is not the opposite of success. It is the stepping stone to success.” – Arianna Huffington 

If you’ve attended Stacklist panels in the past, you’re accustomed to panels, case studies and presentations. On December 4th, we’re changing it up! Inspired by TheMoth, TED and tens of thousands of years of humans telling stories, we’re hosting a night of storytelling at Stacklist.

And it’s all about failing.

Why failure? Because at Stacklist we try to deliver lessons and advice that will help early-stage founders. And there are few richer sources than a failure. We also think that many of you perceive yourselves to be on the verge of failure. Some of you are wrong. Some of you are right. Either way, it’s not irrational; the nature of entrepreneurship, startups and small business is risk – and failures, large and small, are inevitable.

So please join us on January 16th for a night of storytelling! And hear from founders about times they’ve failed as entrepreneurs and the lessons they’ve learned from it. You’ll leave with advice and inspiration to help you on your own entrepreneurial journey!

About the speakers

• Keenan D. Williams is Co-founder & President of REZI (W17). REZI helps landlords find high quality, long-term tenants in 48 hours. They use proprietary technology, analytical tools and financial products to improve the rental experience for landlords and tenants alike. Prior to launching REZI, Keenan was the AVP at Auction, where he worked on partnerships to finance CRE acquisitions.
• Dan Reich is Co-founder & CEO of Troops, a venture-backed technology company that is building a mobile-first, intelligent CRM. In early 2015 he was also selected to receive an Early Career Award by a vote of the College of Engineering Leadership Council at the University of Wisconsin – Madison. Dan has started and been involved with companies that have collectively raised over $100M in venture capital and have exited for close to $1B in M&A, including companies like Buddy Media, Spinback and Lotame. As a result, he has extensive experience in startups, technology, business operations, financing, management, and scaling large teams.
• Alanna Gregory is Managing Partner at Constellation, bringing great products to scale with custom growth strategies and data-driven marketing. Constellation leverages a deep understanding of product and marketing, implements growth strategies across the entire funnel, and hones in on winning tactics for growth. Recent industries include travel, ecommerce, subscription, B2B SaaS & more. Alanna also serves as an Independent Consultant & Advisor, consulting to the startup tech (consumer + B2B saas) and beauty industries.
• Jonathan Salama is CTO and Co-founder at Transfix, a leading online freight marketplace that brings immediate capacity and guaranteed reliability for those seeking smarter, lower cost ways to move freight. Prior to launching Transfix, Jonathan was an early addition to the core engineering team at Gilt Groupe, where he transitioned to a dynamic leadership role after 4 years. There, he was responsible for managing a team of skilled engineers tasked with developing and enhancing the technology and software infrastructure that power the platform. Jonathan also held the position of lead software engineer at Cherry, an on-demand car wash startup that was later acquired by Lyft. Jonathan and his co-founder, Drew McElroy, are reinventing the $700 billion market through innovative technology and deep understanding of the industry. Transfix provides instant pricing, unparalleled service and visibility to some of the world’s largest retailers, food & beverage manufacturers and consumer products producers. Top carriers across the country trust Transfix to provide them with reliable jobs, easy tools, effortless communication and quick payments. Transfix has raised more than $78.5 million in funding from top venture capitalists including New Enterprise Associates (NEA), Canvas Ventures, and Lerer Hippeau.

Schedule

6:30 – 6:50: Drinks & Networking
6:50 – 7:50: Panel
7:50 – 8:15: Audience Q&A
8:15 – 9:00: More Drinks & Networking

Audio transcripts, videos and photos will be taken at the event. As an attendee, you acknowledge that such recordings, videos and photos may be used for promotional or marketing purposes.