Google Analytics is good. It’s super powerful, and has lots of functionality. It allows for lots of ways to slice and dice data; sometimes too many ways! It’s not the most visually pleasing, but it is powerful.
We use our own proprietary solutions for internal business intelligence measurements, since analytics are a big part of what we do!
We use the pro version of Slack. The free version is good, but it doesn’t store messages. We have different channels set up for all of our different teams, like marketing, engineering, etc. It’s a big resource for us, and eliminates the need for tons of emails on a daily basis.
Stripe is good because it’s easy to use, and they have a super simple API. Only a very small snippet of code is required to use it. They had a big advantage about a year ago, but now PayPal is really catching up, and the two are more or less on par with each other. We are looking at other integrations now, and we’re very interested in PayPal, especially after they recently announced that they’re getting into the mobile checkout space.
We use Campaign Monitor for our newsletter and email blasts. We used to use MailChimp, but Campaign Monitor has worked much better for us. It’s more flexible than MailChimp for design functionality, as well as user and mailing list management.
Google Drive is kind of buggy. Sometimes it works, but sometimes files are not there, which is frustrating. We’ve considered switching to something else, but we already have everything on Google Drive, and we’re on Google For Work, so it’s much easier to stay with Google Drive.
QuickBooks Online is okay for standard accounting, like accounts receivable and accounts payable. But it’s limiting in other situations, and lacks flexibility with specific, unique cases and circumstances. We’re looking into potentially using a new tool in the future.
The marketing team loves Hootsuite. Scheduling and managing posts from a centralized platform like Hootsuite has worked out well. The only thing that could be better is the reporting.