Google Analytics is a very good tool, but you can’t just jump in and start using it from day one. You have to be knowledgeable about how to use it and how to set it up. There needs to be another tool that is the equivalent of a Google Analytics crash course!
We used to use HipChat, but switched to Slack. Slack’s been very good. We haven’t hit our limit yet, and we’re hoping to maintain our <10,000 messages/month usage numbers, so we can stay on the free plan! We have quite a few webhooks and integrations setup with Slack, with our testing software, Trello, JIRA, social media, etc. Anything we need to pay attention to, we’ve integrated with Slack so we can see notifications all in one place.
I’ve used QuickBooks Desktop for many years, including at previous companies. It’s a good tool, and it’s definitely gotten better over the years. But I see the benefit of looking at startup-catered companies for comparison.
Trello has diminishing returns, but it’s a good place to start to organize your data.
We use JIRA for development. We like it; it’s better than Trello for tracking tasks and getting them completed. Overall, it’s a good tool.
Active Collab is a good communication tool for teams. It’s really useful for attaching files and keeping chain conversations going. We haven’t used it for long, but it’s been good so far.