We are still on Mixpanel’s free account. It has been very useful and it has good funnel analytics and app conversion; it tells you where you need to make improvements on your app.
Google Analytics is good for SEO analysis. We use it for page analytics.
Yoast from WordPress is great for analyzing content. It gives you hints in how to optimize it.
Intercom consolidates all of our user data. You can see at which stage everyone is, relative to your product’s lifecycle. It helps you customize messages to your customers. It works as a database as well. It is super simple, and it consolidates various aspects of your business into one platform.
Intercom is really great; it is super easy to reply to your customers with it. It’s a fantastic tool to get the job done. We initially used Help Scout, and we liked that it had more analytics. But ultimately, we were looking for something that would allow us to do customer and user communication both in one place, which is why we switched to Intercom.
We love Xero--it is very simple and user-friendly. It makes accounting more enjoyable. The vendors that use Xero are the type of people that we want to collaborate with. It really resonates with our company culture.
ZenHub is an integration on top of GitHub. We were using GitHub Issues before, which was good but basic; we wanted to add more agile and scrum abilities. ZenHub works very well in that regard. The price is also very affordable.
Buffer is great--we absolutely love it. It is a very easy tool, and I admire the ethical and cultural values that they poured into their business. When I choose a tool, these values are on top of the things that I consider.