We’ve really liked Mixpanel--it’s been good. We’re trapping info across multiple services. We’re a mobile app, but we have Android, iOS and web versions, and Mixpanel gives us analytics across all three. We were on Kissmetrics for a while, but we switched to Mixpanel when we ran into an issue Kissmetrics couldn’t fix, but Mixpanel could. I actually like Kissmetrics quite a bit, with their live view and people stuff. And for the price, I liked Kissmetrics more. But in the end, we had to switch because Mixpanel could solve our problem for us. There are definitely advantages to each platform.
We use Tableau for internal analytics. We chose Tableau because my co-founder, Dan, was already familiar with it.
That’s our product, and that’s what we use! You definitely have to eat your own dog food. Cloze is an automatic way of managing your professional relationships. Rather than inputting information into your CRM manually, it’s automatic. Most Cloze Pro subscribers compare us to personal assistant tools. What they love about Cloze is that we remind them of what they have missed and when to follow up without any work required on their part. Cloze automatically keeps track of all their interactions with their contacts across email, meetings, notes, social and mobile phone calls. Logging all of these interactions and follow-ups in other tools, like CRM is typically a very tedious, manual process. For example, you can connect your AT&T account for automatic call history, Evernote for note-taking and your Google or Microsoft Exchange account for email, calendars and contacts – it’s all pulled together for you automatically. And then you can connect Zapier to bring in other sources, like automatically syncing all your Shopify data and QuickBooks invoices, or exporting lists and new subscribers to MailChimp.
We use Slack mainly for team chats, with different channels like general, code check-ins and private messaging between team members. We like it. We switched off of an open source product, and we’re happy. We share documents in Slack occasionally, but it’s really for chats. We have Beanstalk and Pingdom integrations with Slack, and I’m testing a hook-up to Zapier, but haven’t used it much yet.
Groove has been scaling nicely. Our companies started around the same time, and we happened to find them when we first started, so we decided to give them a shot since they were in the same boat as us. Groove had the right balance of what we needed and price, and the product has definitely grown with our team. It also helps that I know the CEO, and it’s extremely helpful to have a direct line to the CEO.
Our product is hosted on AWS, so it was a no-brainer to use their push notification service, Amazon SNS. We use it for high-volume messaging within the product. And we send all transactional emails (e.g., password resets, account confirmations, bills, etc.) through Amazon as well. The transactional emails are just there, so there was no need to go to another product, like Mandrill.
We use Constant Contact because we’ve partnered and integrated with them. But we actually don’t do a ton of email marketing. Constant Contact is geared more for our audience of smaller businesses, and they target single business owners. Constant Contact admits that small businesses grow out of them eventually.
Beanstalk allows me to see what’s been deployed, and all of the information also goes into Slack. It’s a good way to show the entire team what has been checked in.
Pingdom is a good way to monitor up time. We have a Pingdom channel in Slack too.
We chose AWS because, when we started in 2012, there was no real competitor. Amazon had some good programs for early-stage companies, too. And from a pure monetary perspective, they’ve been great because they’re actually reducing their rates every year. AWS is 10 times bigger than Azure, which is bigger than the next guy, so there’s no incentive to switch to a competitor. They are extremely good at their core business.
Evernote is heavily integrated into Cloze, and we draw a lot of Evernote users. We integrate with all Evernote products (e.g., basic, plus, premium, business, etc.). We share notes, track features, product sets, and pretty much everything we’re working on. It’s a really simple way to do it. You can go a lot further with other platforms, but the way we operate, simplicity rules, and Evernote works really well. We use Evernote because we were already using it from the beginning. There has been no need to add another project management tool; it just becomes another place to go. But each company is different, and it really depends on how big your team is and how many layers you have. For a seed startup like ours, we don’t have tons of layers, and don’t need tons of different products.
I use TweetDeck to manage Twitter.
Cloze is like a personal assistant for your professional relationships that is always prompting you at the right moment and remembering what you don’t. It pulls from your apps to automatically create one view of every person and company--all their contact details and all of your history with them, including your interactions on social. Cloze is integrated with LinkedIn, Facebook and Twitter. It’s not specifically made to be used as a social media management tool, but you can definitely use it for that. It's especially helpful for seeing what your relationships have said on Twitter.