Google Analytics can be cumbersome to work with. You have to be an expert to be able to drive the right metrics from it, but it is very powerful.
We use Intercom to communicate with, and track, customers. I love Intercom. It’s really helpful, and very efficient. There are limitations, but I love the product overall.
We use WebEx for online meetings with customers. I’ve used Join.me in the past, and it was not very stable. And WebEx is more of a commodity, so people usually already have it on their computers.
I love Skype. We use it for group and 1:1 chats, texts, and calls (video and audio). We like Skype more than Slack because to enable calls in Slack, you have to integrate it with something else, whereas that’s already embedded in Skype. We’ve tried using Slack 3 times, and it’s always so confusing to know the difference between groups and channels. It got frustrating never knowing where things would appear. We’ve decided to stick with Skype and it’s working well for us.
We use WordPress as our content management system to update pages on our blog and support pages. You have to be an expert to work with it. You have to go into the setup process knowing that there are customizations that require an engineer or developer. It took us some time to get it up and running, but since we’ve started using it, it’s been okay.
Intercom is good. We have support tickets in there, and answer them via Intercom. You cannot prioritize features or communicate directly with customers about bugs, but it’s good enough for now.
I like MailChimp. It was free until very recently; I started paying because we went over 2000 contacts. The product is really nice to work with. There are some drawbacks, but you can set those aside.
We use our own product, Comeet. Comeet has changed the way we do recruiting, and has replaced managing the recruiting process in Asana and Trello (e.g. tracking what is going on, what is active or not active in the process). Comeet allows companies to create customized workflows, and all interview questions and candidate information live there; all of it sorted and organized. You can easily receive resumes by email, and Comeet parses the contact details and assigns the candidate to the right person in the company. Then it hands over the candidates along the recruiting process to teammates, and we can see reports, while keeping track of the best sources for candidates. You can use Comeet to parse resumes, fetch names and emails, and even send thank you and rejection notes, with one click. We’ve been integrating a lot with agencies and job boards, and getting great feedback. Comeet will save your company a lot of time, and makes sense of a usually complex and cumbersome process.
Reactful is a passive tool, so I don’t interact with it on regular basis, but it’s very good. It has increased our conversion ratio 30-40%. It’s really easy to operate, and it brings a lot of value. It helps us ensure that customers don’t leave our website before seeing the right link(s), or filling out a form.
Asana is great for keeping task lists assigned to the right people. We use it for bug tracking and task management for development. It’s a great tool for collaboration when you have teams developing together. The one downside with Asana is that it’s very hard to search within the system; they have a problematic search functionality.
Both Asana and Trello have advantages and disadvantages. Trello gives you nice visibility into processes. We use Trello for road map planning. The big benefit with them is the UI; it makes all of your processes more visualized.