We use Google Analytics for monitoring the site and general page views.
Mixpanel is used for tracking our conversion funnels, in-app usage, seeing which features are being used, which diagrams are being drawn, and user collaboration. Mixpanel provides in-depth event tracking that we wouldn’t be able to do otherwise. We were one of the very early startups to start using it, so they gave us a great starter plan.
We have a very basic internal customer management portal that’s built into our database. We don’t focus on personal sales--it’s all automated, so most of the data is in our database anyway.
Our choices are limited because we’re Australia-based. We’re currently using eMatters, but we’re waiting for Stripe to get their US dollar settlements sorted, and then we’ll probably switch.
Zendesk works, and we’ve had no issues with it, but we’re not thrilled with it. We started using them a long time ago--they were the new kid on the block. They were basically one of the two choices, and it’s really hard to switch once you’re with a system, so we’re just sticking it. I also think it could be cheaper, but for now it’s OK.
We built something for ourselves to manage transactional emails, which sits on top of SendGrid. The solution interfaces with our emails to send the appropriate emails to our customers. Our custom tool is postreak.com.
We have outsourced our accounting. The accountants first started with QuickBooks, but we made them switch to Xero because it was easier to have all of the information more visible in that platform.
We do health insurance through an independent broker.
When we first started, we used Zoho People, but it was a little buggy, so we installed OrangeHRM, which is an open-source platform. It’s a bit outdated, but we use it mainly as a central repository for employee records and PTO. We don’t do healthcare through them.
As a pet project, we built our own tool (juggll.com) that looks somewhat like Asana. We use this for project management for everyone but our developers. The reasoning for it was that we wanted to see all the projects in a single place. We have a number of functional teams, and managing their workloads across projects is very difficult in most project management tools, which used to lead to bottlenecks.