We use LuckyOrange for website heatmaps. If we want more detailed information about how an individual is going through our website we can get a recording of exactly what they clicked on and where their mouse goes. This tool helps us see how our pages function.
We use Full Circle for marketing and sales analytics. Our hypothesis when we started the company was that if marketing people had insight on which campaigns were generating more revenue they could focus on the most efficient campaigns. Marketers see a 50% increase in efficiency and our product is important for startups who can’t waste money on inefficient campaigns.
Salesforce has dedicated itself to being a platform where you can build applications. Many of us at the company used to work there. We’re Salesforce all the time. Every person in the company has a subscription. We use that for every aspect of the company, from sales to customer success to Salesforce Communities. The finance team uses Salesforce reports to do finance reporting.
We used to use HipChat then switched to Slack. I’m probably the least big user of Slack but everyone else loves it. It is particularly helpful to build a team dynamic with a remote engineering team.
We use Salesforce's marketing automation system. I’m a former 5-time VP of marketing and was an early adopter of Salesforce. When we built our software we built it on the Salesforce platform so we wanted to make sure we knew all of the Salesforce products well so that we could partner with them.
TriNet is a fully-baked environment for all benefits and HR. I’ve done a couple of startups and have been very happy with their service. TriNet is a great service because they help us operate like a big company allowing us to offer the best benefits to our employees. Very important is that they help us be compliant with the California and federal laws which can be tricky for a small company.
Consensus, which used to be called DemoChimp, helps us create a series of videos about our offering. It then presents a set of four or five questions to customers and tees up videos based on their answers to the questions. We found it through an SDR hounding us--that’s pretty rare that we select a tool that way but we were impressed.
SalesChoice is a forecasting startup based out of Canada. It tells us what’s going to happen and what deals we are going to close. It helps us develop methods of trying to predict and it lays on top of Salesforce. It looks promising.