Right now, we’re using Google Analytics. It seems to always be the go-to for a lot of new companies. We get a lot of information from Google Analytics and we don't want to pay for anything outside of that at this point.
We have over 900 writers, and we connect with them through PayPal and Stripe to make payments very easy. We pay them using their PayPal account and we use Stripe for marketplace to process payments and payouts as well. We use Paypal because of their deep reach, and because they have been around for a long time, and can process payments effectively in different countries. We want our platform to be very international and globally driven, and we want to reach as many people as possible without technical issues. We’re always weighing our options to to find what is most convenient for our providers.
Stripe is just dead simple to integrate and implement. We love their marketplace feature, and they are very developer-friendly. They have a lot of documentation available, and they are very well-funded. Stripe also has great partnerships with big payment companies like Visa, and they also support Bitcoin.
With our own internal tools, we have readily available buttons for contact on our website, and we get customer feedback from those forms. When people use the contact form, it sends us an email, and we respond to them as quickly as possible. And we add any FAQs to our knowledge base.
Sendy is a really cool service. We wanted to build out our own customization, and didn't want to worry about paying for any extras besides AWS for SES. Essentially, we didn't want to get locked into something too bloated or costly at the moment and then have to move to another system. We already do transactional emails via AWS, so Sendy was a nice little complement to our flow, it’s working for us. We purchased software, it’s pretty cheap, and we can do what we want with it. Right now, it’s all about staying lean.
LessAccounting is very simple. They are similar to QuickBooks, but simpler. Simple to set up, secure and their customer service support is very accessible. We like what they do, and they help us as we try to keep things simple.
We're early stage so we haven't delved into the HR aspect yet. We manage with outside contractors right now. We pay them through whatever platform they use, like PayPal. Right now, we manage HR on a contract-by-contract basis.
With social media management, we try to use the tools within the platforms themselves. We’re avoiding additional costs at this time, and we're heavily focused on building. We use social lightly to stay active with our followers and share our story and updates along the way--only when necessary. We’ll most likely get into using Sprout Social, Buffer and few other tools once we’re bigger.
We edit some of our videos in-house.
CleanMyMac is a really cool tool that people can use to avoid a trip to the Apple Store. People don't realize how useful these tools can be in saving you time and money with simple maintenance of your essential gear.