Rollbar is a reporting tool for error/bug tracking. It’s integrated with Slack and we get notifications on the events that we are tracking like sign ups and errors.
Heap Analytics is really cool. We use it instead of Google Analytics as you don’t have to create the events that you want to track. It automatically logs every single action that a user takes on your site and names it so that you can track it and do funnel conversion. It takes a lot less to set up and it’s more automated than Google Analytics.
I don’t love Streak. I think that it can work for a sales team, but what we need in our company is not a tool that does linear relationships, but relationship management. We have relationships with a lot of partner organizations that we work with in a variety of different ways and we don’t need to move them along a pipeline.
I like MailChimp. We send out monthly newsletters, and our intern who just joined us was able to put together 90% of a newsletter, even though she had never used it before. Also, it allows you to track performance and has a heatmap of how people use the email.
I do the day-to-day bookkeeping with QuickBooks Online and a bookkeeper reconciles everything at the end of the month. It’s been really easy: any revenue or expense is tracked and anyone, even without an accounting background, can understand it.
For benefits and payroll, we use Justworks. It keeps everything in one place, and it is very straightforward. We get a better rate than we would get as a standalone company because they group together smaller startups to get better quotes with the insurance companies.
We were part of Fast Forward, an accelerator for tech nonprofits. We recently posted on there to get somebody to join our board of directors.
We have not done any paid recruiting so far. We have posted on Idealist, because the candidates are especially looking to work for socially impactful organizations.