We use Google Analytics to assess the incoming traffic to the website and evaluate the different ads that we have.
We use Mixpanel to know about more precise actions than we could tell from Google Analytics. We like what Mixpanel does for conversions. Once we have people click our button or leave the onboarding process, the data you get from Mixpanel is richer and better represented than Google Analytics.
We have been testing and debating CRMs for a while now. We’ve decided to go with Intercom. We are not going with Salesforce and we were waiting for a solution made just for bots (bCRM), but we haven’t really tested it thoroughly. A bit of the problem we might have with Intercom is that it overlaps with things we have with Slack and MailClark. This is why CRMs are tough for us, because we need a solution that fits perfectly with our tools for customer relationship.
Chargebee does all our invoicing and that’s where we define the plans we have. The MailClark bidding portal is done through Chargebee. Chargebee is great for startups because the first fifty thousand dollars of sales is free of charge. That’s the best thing when you're still working on your monetization, knowing you won’t have to pay for Chargebee for a while. It’s also a very flexible tool. We are happy users.
MailClark is mainly for 1:1 emails for support or sales. We don’t send that many emails, since we communicate with our users through Slack. Adding MailClark to Slack creates a real time channel with us and lets us make announcements and do customer support through Slack.
Our main design tool is in Slack. It’s their “message builder” which allows you to prototype what your bot message looks like in Slack. We’re mainly “designing” our copy. We use different arrays and text buttons. When you work with bots and conversational design, at first you see it as a big constraint (“I want this to look like this,” “I want to change these colors/fonts,” etc.), but then you realize it’s much better for the end user. Having fewer tools means you are really obliged to make the text better. Designers with strong graphic design backgrounds tend to hate this because they feel they don’t have much choice. Designers focus more on UI, whereas I’m more from the UX and I find it great to focus on the real problem to solve. If you like graphic design, you are probably not a good bot maker ;)
MailChimp is completely the industry standard to be honest. We’ve been using it for years and everyone around us uses it. Before when we all worked in a web agency, we used our own email software. When we moved to MailChimp about 5 years ago, we were so happy because it was way better than what we had. I haven’t tried Campaign Monitor or other solutions because MailChimp does the job perfectly well.
We use Litmus to check the emails we send with MailClark. We want to make sure there are no compatibility issues with different mailers.
LinkedIn is kind of like an email marketing tool because it’s a way to export email addresses and then send them an email from MailChimp. A lot of people do it.
We use Slack and MailClark to keep our accountant in sync with different invoices. We post expenses in an expense channel and everything there gets sent in an email to our accountants. We tried to get our accountants into Slack, but they didn’t get into it since all their other clients are sending them emails.
We use LinkedIn for recruiting, networking, and some growth hacking as well. LinkedIn is also good for partnerships. We share job offers posted on our website on LinkedIn, and it’s a great way to contact people to get their email addresses.
MailClark also lets you know when an email has been read by the recipient and organizes things in a channel. That way you can share emails with team members and collaborate on an answer.
We have a kanban board powered by Trello. There’s a great integration with Slack and Trello that is very good for us. It’s used by our engineers to work on the infrastructure to list all the different things they use for maintenance.
We used Bitbucket at the very beginning when we had no funding. It’s nice not having to pay. Because we are used to using Bitbucket, we haven’t moved to GitHub, although GitHub is definitely a better solution.
We were happy with Hootsuite, but it was another tool and we wanted to move things to Slack. So we looked into Slack integrations. We looked into Notify and Mention and put them in the same channel. We organized a “competition” between the two to see which we would keep. Notify is way faster than Mention, especially with Twitter. You almost get the tweets as they come.
We were happy with Hootsuite, but it was another tool and we wanted to move things to Slack. So we looked into Slack integrations. We looked into Notify and Mention and put them in the same channel. We organized a “competition” between the two to see which we would keep. Mention is slower for bringing us tweets, but it’s like Google Alerts on steroids. When it comes to blog posts or news pieces, that kind of content is not indexed by Notify. Notify and Mention work very nicely together.