Matchnode is an ROI-focused internet marketing company that serves its clients in the areas of digital strategy, traffic generation, and conversion optimization.
Google Analytics is easy to implement.
Kissmetrics is more detailed than Google Analytics; it allows you to track people instead of just sessions.
We tried a variety of tools; we finally chose Pipedrive and I love it because it's very visual. Our process is very simple, so we do not need anything super-sophisticated.
We run our business on Google Apps and every Google tool integrates well with it.
Our platform is built on WordPress. We prefer to use Unbounce as a landing page.
Stripe is OK, but the fees are high. We try to keep it the old fashion way (i.e. checks) as much as possible, but it does not suit every client.
MailChimp is great and easy to use. We like how it integrates with Unbounce.
Google Drive works perfectly with Google Docs; it is more difficult to integrate Microsoft products with it.
QuickBooks works great. It’s the standard.
Obamacare makes tracking healthcare very difficult and Zenefits is very helpful.
We post our jobs on Built in Chicago and we take the candidates through our process using Unbounce. We are looking for very specific skills, but we get a lot of people that are very qualified but do not fit the requirements.
We use Power Editor, which is a Facebook advertising tool.
We use Google Tag Manager to add analytics so that we can make changes without messing with the codebase.
QuickBooks is a great tool.
We use Zapier to integrate our tools. It’s incredibly useful.
We use Asana for project management on a daily basis. We assign tasks, and it integrates with Zapier and Google Calendar.
We use Trello to communicate with our designers--it is easier than Asana.
Buffer is perfect.