We use Google Analytics to look at web traffic, but not too heavily. We don’t have an ecommerce element to our business, where we can attribute web traffic to store traffic, so there isn’t huge value in the Google stats; but we do monitor it lightly.
We switched from Worldpay to a small company called Merchant Services. One of our main investors has a connection with their founder, so we were able to negotiate a 5-year contract with them. A huge perk with the contract is that we have a fixed rate for 5 years! A big pain point with using Worldpay was that they would charge merchant fees on the first of every month. Merchant Services charges every day, which is really nice for our cash flow. When we get a deposit, on the next line of a statement, we can see fees taken out automatically. We can also see all of our deposits, fees, and statements online, with Merchant Services. And on top of all of that, they have fantastic customer service.
MailChimp is generally pretty good. We like that it’s easy to use, their list management tool works well, and it integrates well with the email sign up on our site. They’ve improved the interface over the years, but one thing I’d like to see is stronger design capabilities. It’d be great if they could be more like the Squarespace of email marketing.
We basically have our entire server on Dropbox, and we love it. Every once in awhile, it thinks a file is missing, which can be frustrating, but it’s a rare occurrence. Overall, it’s a solid product.
We’re switching from QuickBooks Online to Restaurant365 over the next few months. They specialize in accounting for restaurants, so they’re a much better fit for us than QuickBooks. And they also specialize in online inventory management. Right now, we use QSROnline and QuickBooks Online for inventory management, so we’re really looking forward to getting rid of that!
We recruit for management positions through our networks, but we use Craigslist for hourly employees. We’ve tried newer platforms, but they haven’t yielded the same positive results.
We switched to Paycom in October of last year. They specialize in restaurants and nonprofits, which is great. And knowing restaurants that we trust, such as The Meatball Shop, also use them, is really reassuring. We’re on Paycom's time-keeping system now, instead of Aloha, and it’s been a big timesaver. We no longer have to manually input hours, and the fact that they auto-calculate the spread of hours and overtime between departments has been huge for us. Another bonus with Paycom is that when employees are working in multiple departments, their payroll taxes are automatically calculated. Their system is great, but their customer service is lacking. This is especially glaring when you compare them with ADP, which was available 24/7. And Paycom’s customer service reps don’t seem as well-versed in issues like ADP, especially with regards to New York City restaurant issues. But overall, Paycom has really streamlined everything for us