Amplitude is the go-to tool for us. It’s great overall, but it’s very expensive. To do anything very powerful, like SQL queries, it's super expensive. We try to limit our usage, but Amplitude is very addictive. Once you start saving and bookmarking your queries, you’re locked in.
Segment initially didn’t give us very much value. It was a pain to use from a technical perspective because you have to use their format for sending events from code, and then they transform it magically. It was a little bit hard to read their docs. I had to talk to one of their engineers directly about an issue we were having, and it was hard for me to see the value we were getting out of it. We’re finally getting value out of it because we’re sending events to Amplitude and Customer.io. Segment charges a large amount just to route events to different services.
Our sales guy just started using Salesforce, alongside the Mixmax integration.
Mixmax is not quite a CRM yet, but there is a Salesforce integration. It connects Gmail to Salesforce. Mixmax has a sidebar in Gmail that you can use to see information about a person that you're sending the email to, or to create a new contact or lead in Salesforce for that person. In addition to that, we can forward different email information analytics (like views and meetings being scheduled), and create events for all that in Salesforce.
The Stripe and Slack integration is pretty useful to get information on new customers. We’ve also written our own bots for some growth hacks, like when teams sign up, we get notifications for that and have our marketing manager reach out to them.
Choosing a customer service tool was a lengthy decision process. We started with Front, then we switched to Zendesk and realized it had some shortcomings. Help Scout has been pretty good so far. They recently released a feature that lets you embed Help Scout as a widget into our product that you can use to get help and search our knowledge base.
Customer.io has the best ways to segment customers. We use Segment to send email analytics to Amplitude and Customer.io. Customer.io takes all that information, and then we can build different lists for customers who are on different plans, or who have used particular features. They have very good tools to do that, and then we send people very personalized marketing newsletters.
I think Zenefits has been good and helpful to not have to worry about benefits. Zenefits is a startup-in-a-box. When you start a company, you sign up with them, your employees choose a plan and it’s done. We really like that aspect. It’s very self-serve and very easy.