Metabase monitors the health of our customers. For example, how long is our customer staying on one campaign, how many chats influencers have on our platform, and how is their relationship with the brand. They run reports to find out how much the influencer is talking on the chat compared to the brand, allow user feedback and even monitor our own server run time and downtime. This data is very useful to our COO and CTO to apply roadmaps and do troubleshooting.
The other 2 founders and I have our own Snapchat group. We talk about our challenges, and we encourage and support each other. We make it intentional--we nurture the fact that we are our own team. It’s really helpful. As a leader, you have to think not only about the work that you do but also people’s feelings.
Internally we use Slack.
We encourage every person on our team to write about anything they want on Medium. One of our developers is writing two books; he is soon going to give a talk in Paris--we are very proud of him.
We use Intercom. We are still small enough that we can talk to the customers directly. Intercom is a good tool; so far we have not gotten a lot of spam messages that we used to get with contact forms. We have integrated it into our Slack so it gives us notifications when anything is happening.
We use Quip for company documentation--it’s like Google Docs but more organized. It also allows for collaboration. We used to use Guru but it had usability issues, so we switched. For example, you had to manually create charts, which was very time-consuming. Quip is also definitely affordable.
MuseFind is a marketing tool. We simplify building trust and transparency between influencers and brands and guide brands on how to manage relationships with all the influencers that they have. We take it full end to end by removing the communication barrier and providing a chat tool so that both parties can communicate through our app. We have a lot of experience working with influencers and we realized that there was no standard for influencer marketing, so we jumped in and created best practices and guidelines so that the relationship between both parties flows seamlessly.
We have been using Calendly for a while--it’s a fellow Canadian company. They have a really great SaaS model. The basic features are really good, but you have to pay to unlock certain types of meetings and it makes it profitable for them.
Standuply is an app that you can plug into Slack and summarizes your tasks on Slack. It asks you every day at 6AM what you have to do for the day, and you can input what you need help with, and it does a full summary to share with your team.
We use Trello for the sales team.