While RJMetrics helps you track all of your data across systems, Mixpanel provides data on people's behavior on your site--is the individual coming to your site on a particular day, then going to see you on Facebook and coming back to your site the next day? This makes it easy to see a person's flow to your website, what events they experience or things they do on your website, where they come from, etc. We also considered Looker, but that required an ongoing presence of a tech person to make the data accessible. We couldn’t afford that.
RJMetrics has been pretty great. They're a little more expensive than we'd like, but compared to other products on the market, they were definitely the best fit. They are agile in the sense that anything we need is given to us, but it's all done by analysts. So sometimes it takes a few days before a certain metric gets loaded. They've updated their product over the last six months to be more user-friendly, so now, if we need to look at data a different way, we can do it ourselves, without having to speak to one of their analysts. RJMetrics is a great third-party, out-of-the-clutter resource on analytics, and they help us think about things more broadly and strategically. It's not just an out-of-the-box solution--they also have the ability to guide and consult us--they're very hands on.
We're pretty happy with MailChimp. It has most of the tools we need to make it easy for us to send out emails. It's great at making emails look good, and segmenting is very easy, though the segmenting options are limited. Last year we were content with these offerings, but this year we're doing more interesting targeting, and I do come up against being able to segment to the extent that we'd like to. MailChimp has been good about launching new features over the past year, which has been great, including an automation suite that makes it easier for us to send automated emails based on certain triggers. But they don’t do a great job of publicizing these new features, so a lot of people aren't aware of them.
QuickBooks is fine. It’s not that complex because the numbers are so small, and we don't have a complex benefits structure in place. I've used TriNet in the past and was happy with them, but in the past couple years new players have come on the market, like Zenefits and a couple others that I would consider as we grow.
Magento is a beast--it has the most power, and you can do so much with it. But you really need a developer you trust (not necessarily full time) to use it successfully. We value the flexibility of Magento.
We use Basecamp for internal company project management (promotions, product launches). We use it pretty diligently--at least three times a day. However, Basecamp doesn’t have the settings/agility that allow you to track progress in your tech pipeline (QA, results, discovery research, etc). And it doesn’t have a great way of tracking highest-, medium- and low-priority lists, nor can you view all of your lists at once.
Lighthouse is a white-label system that our developer wanted us to use. The developer uses it, but it doesn't format text the way we actually write. He set it up for us, and we submit all of our tickets that way.