Mixpanel is pretty useful. It’s great for making anything you get from Google Analytics more graphical. You can also use it track a specific person or session, which I love. But it’s not useful for all decision-making. It’s good to see what users are doing on your site, step-by-step, and it allows you to visualize your funnel. I’m not sure it’ll be worthwhile to pay for it in the long-run, but it is useful for one-time snapshots from time to time. I’d definitely call it a “nice to have”, but not a “necessary” tool.
I love Google Analytics! You can do a lot with it, if you know how to use it. There are so many other tools that use Google Analytics underneath, but I like going straight to the source.
Segment is great for making sure all events from Google Analytics go to any other tool you want. We have it in our application, and it saves us the need to put in code for every tool we use. You can use it with Google Analytics, Mixpanel, etc.
We use Inspectlet for heatmaps. It’s good to see what people are doing on your site, and the recordings of the sessions are helpful. It can be very time-consuming to watch the sessions, but Inspectlet makes this easier by eliminating dead time in the recordings. They cut the sessions down, and condense them for you. It’s great for helping you identify issues in your UI.
Overall, we’re very happy with Zendesk. There are little things that we’d love to see improved, like having more control over who on our team receives all of the emails when a support ticket comes in, or having to create our own mailing list. And as a CEO, it’s a bit noisy. There’s a little too much over-communication, but that’s the safe bet when it comes to customer support.
We have a love/hate relationship with SendGrid. We’re not super happy with it for a few reasons, but we don’t have a lot of other options right now. SendGrid’s interface for creating emails is not a pleasure to use, and unlike MailChimp, it doesn’t send you stats on anything, like the percentage of recipients who open your emails. And there have been many issues with unsubscribes. We have subaccounts, and often, if a user unsubscribes from our parent account, SendGrid doesn’t automatically unsubscribe them from all subaccounts; it’s totally not intuitive. And sometimes, the unsubscribe doesn’t work at all, and we receive user complaints. The worst part of that is then SendGrid puts our account on hold, even though it was an issue on their side! We chose SendGrid because they were cheaper, and known to be a good solution for having all in-app and marketing emails in one place. But now that we’ve moved transactional emails out of SendGrid to Notify.io, switching to MailChimp makes sense for us.
I wish I had known about eShares when I was starting out. It’s a service for managing your cap tables and option plans. It is such an amazing money saver! If you let your lawyer do all of this for you, it’ll cost you a ton. With eShares, you can manage your cap tables in minutes, and my investors love it. They can go in and see a cap table, with dilution, and see where we stand. Our lawyer recommended it to us to save us money, and we are very grateful!
We have an accountant that manages everything for us in Gusto. We’ve been very happy with it. Getting employees their 1040s and W2s is easy, and not having to collect personal data from employees is amazing. All we have to do is send them an invite to fill in all of the information themselves in Gusto.
Confluence is a fantastic way to collaborate on everything in the stack, process, etc. It’s excellent for the engineers to use, especially on documents and specs. Overall, we really like it.
I’m a product manager, so obviously, JIRA is my power tool. I tried Asana before, and I didn’t like it at all. JIRA makes sense, and feels like it was built by people who do this job all the time. There are a lot of options to manage our processes and team with it, without being intrusive.