We send out surveys at different points in our life cycle to get customer feedback. SurveyMonkey has been really beneficial for when we’ve used it. I love the fact that it can integrate with MailChimp, although we haven’t needed to use it that way since we don’t want to send out too many emails. When we send out surveys, it’s usually for specific people which is another reason why we haven’t needed to use that integration. SurveyMonkey has a nice layout and the data gets very condensed.
We like MailChimp. We started using it a year ago and we’re pleased so far. We have a monthly newsletter that goes out. It’s super easy. You can figure out how to maneuver around the site really easily. The analytics and tracking are awesome. It’s great being able to track clicks and open rates compared to industry standards.
We are currently using Zenefits, but I wouldn’t recommend them. They weren't using licensed brokers and that ended up costing us a lot of time that wasn't necessary. They went to market with a product that wasn't great.
We used to use Connectifier which was just bought by LinkedIn. But we do a lot of social media scraping; the ability to use the web is huge!
HighGround is a performance management tool that we tested. We thought it would be great for performance feedback. Before we signed the contract, we started asking questions and found out they don't work with companies with less than 50 employees. HighGround looked awesome, but this shows--watch what you’re getting sold.
We’re using ADP because we use Chase small banking services, which ADP comes with. But we run our payroll internally. Make sure you start with a bank that does what you need; Chase has a great interface. Being that we are bootstrapped, payroll is very important to make sure our employees are getting paid.
We use Bullhorn as a project management tool. We don’t recommend this for startups unless you are a recruiting entity--it’s very expensive and robust. We used to use Trello, but we didn’t love it in terms of keeping people on track. Now we have a PSA that is much more robust. It makes sense for the service that we offer. It tracks contracts, delivery and hours. It’s truly for service businesses only. We were told the implementation would take 8 weeks but it actually took about 14 weeks. Previous to the PSA, we were using a variety of different pieces--we were tracking time with Spring Ahead, and tracking resources internally with Excel.
We have a Hootsuite account, but we don’t use it heavily. We mostly post on our social accounts directly. For the free option it’s limited to the number of accounts you can manage. So if I’m scheduling for posts on one channel, but have to post directly on others, it can get confusing. I’ve used social media management tools before and they’re great, though.