Google Analytics is useful for looking at general traffic & behavior.
We use Mixpanel for event-driven analytics. It’s incredible. Mixpanel gives us full transparency into all the core metrics we track. We track the hours we save hardware designers via downloads. Mixpanel lets us track our progress in making a helpful tool for hardware designers.
UXPin is an extremely impressive tool and one that we want to put into our roster soon. The collaboration and ability to create wireframes that approximate the real experience look really powerful.
We created SnapEDA to help hardware designers make circuit boards faster, so understandably we use this tool day in and day out to test it for our users.
We use MailChimp for community newsletters, and other communications that are not triggered by an event. It’s so simple and easy-to-use that even our designer who has no knowledge of HTML can create newsletters. But I feel the pricing has gotten really high as our mailing list has grown.
Gusto is a magical experience. It really is! You get this warm and fuzzy feeling that they’re dotting the I’s and crossing the T’s, because they are. They’ve made the entire payroll process a breeze.
Focuster is another productivity tool I’m experimenting with. It schedules your to-do list into empty slots in your calendar. So if there are three things I need to accomplish in a day--maybe a sales proposal, a call I need to make, and an email I need to write--Focuster will look for where there are empty slots in my calendar and schedule those tasks in for me. That way, I can just go on auto-pilot and trust that what’s on my calendar is a priority.