Slack is our main internal communication tool, but we use a number of other tools as well. Different people and teams use each tool differently, but for the most part, we use Slack for more client-specific chats with the team and for brainstorming.
We have a Facebook Group for company-wide group communication. It’s used as a hub for sharing articles and insights on the latest trends and learnings about social media.
We use Skype for all of our international calls. Also, Skype can also be a really lightweight and easy solution for screen sharing too.
We use GoToMeeting for webinars, but we also use them as a cost-effective way to get conference call lines since you don’t have to pay by the minute and can set them up as recurring numbers that more or less can be used at any time for a client. I’m not sure that’s how they would want us to use them, but it works really well for conference lines!
Our Google+ and blogging SEO is done manually after analyzing Google AdWords Keyword Tool suggestions and other SEO tools. For content optimization, we optimize images for each platform, but we do that manually too.
We just began using Conversocial as a customer service tool for our clients and are just starting to scratch the surface of leveraging all of its capabilities, but we’re really excited about it. They’re very cost-effective, which is a huge plus for us and our clients – they don’t charge for volume of mentions which as you can tell I’m a big fan of. The tool offers really extension pro-active search, including by location. In terms of reporting, while most alternative solutions focus on traditional social media metrics, Conversocial reports on customer service metrics like handling times, how fast the customer service issue was resolved, sentiment conversion of the customer, in addition to the numbers of mentions of the brand. There’s not one tool that’s a silver bullet answer when it comes to listening and analytics, but Conversocial is the best tool I’ve come across for listening with the goal to engage on social.
I really like MailChimp. It’s user-friendly, they make everything easy to track, and the emails look great. They’ve also been introducing a lot of new features, like more drip campaign support, which is very exciting.
I like Google Drive. We’re a very document-heavy company, so we use a few different tools to meet our needs. I really like the integration between Drive and Gmail, especially the file previews that show up in Gmail.
I’m totally biased towards Dropbox. They’ve figured it all out with syncing, access on mobile, sharing, commenting on files, etc. It’s a great product and always happy to wave the Dropbox flag!
WeTransfer is very similar to Hightail, but it’s more beautiful, and lets you know when people download your file. You can have branded pages for people to see as they download your files from WeTransfer, which is a nice visual icing on the cake.
I love Freshbooks, but my accountant made me switch over to QuickBooks Online because it’s what she prefers to use. It’s nice that it’s online, so I can access it too and can create my own invoices.
Typically when I pay people internationally, I pay them via PayPal.
I use Fancy Hands as a cost-effective virtual assistant, and they come in handy a lot. One thing to be aware of is that you have to be very specific with your asks.
We use Splash for event management. You can easily put up a page for an event that is beautiful. They also have really nice event management features on the backend.
I use Audio Memos for recording meetings or interviews, as needed. It’s great to use, and integrates easily so you can save the recordings to Dropbox, Evernote, and email them, etc. It provides quick and easy audio capture on my iPhone.
We shoot our own custom photography for clients, but when we need to buy stock images, BigStock is a great and affordable resource.
We also use Wunderlist for project management, which is one of my personal favorites.
We’re trying out Airtable right now for project management. We’re in the initial stages of using it, and haven’t made any final decisions about it, but from what I’ve seen, it’s a more user-friendly version of Excel, which is very appealing.
We use Conversocial for monitoring social media and customer service requests that come in through social media.
We’re a social media agency, but we’re not actually very tool-heavy with social media as I’m a big believer in staying close to the communities and content that you publish natively within the platforms. We use Google Docs to manage our content calendars.