We just switched from Apto, which is a good CRM platform for old-school real estate companies, but wasn’t what we needed. We tried to use, but it ultimately required too much customization. Apto is built on top of Salesforce. Now we’re getting started with Salesforce. We’re very familiar with it, because Apto is built on top of it, but we do anticipate hating it. We have a new sales development lead who has a bunch of experience with Salesforce, so we’ll see how that goes before we bring in an outside consultant to help us get started.
We use MailChimp to send marketing campaigns to leads after they’ve gone through our drip campaigns from SalesLoft.
We just started using SalesLoft, but so far so good. It’s used by our sales team to send out drip campaigns—very targeted emails—to inbound leads who come in through Salesforce.