We use Google Analytics mostly. We were using Piwik as well, but the usability wasn’t great, the default set-up option didn’t have great functionality, and the customization options didn’t really fit our needs.
One of SquarePeg’s best features is the analytics they provide on a candidate about why they match on a specific role. We use it internally for our business hires. SquarePeg gives us a lot of non-resume data about what it’s like to actually to work with a person, how to interview them, what benefits and opportunities will incentivize them, and how to onboard them. The analytics provide detailed information on attributes a human resume-scan wouldn’t be able to find. We are able to source top notch candidates who are a good fit for our roles, and have valuable information on how to interview them, manage them and place them within our company.
We’re in Grind. We’re in the Financial District, but they also have one in NoMad. We like it because we’re here as part of the Monarch incubator for female-founded tech companies. I also was at Coalition before in Flatiron and loved it there.
RocketReach is our PR tool. It can get anyone’s email and yields really good PR results. We can send people really good, personalized emails instead of just Tweeting at them.
For testing and running large surveys we use Amazon Mechanical Turk. It’s great for short term tasks with large crowds. We use this tool to check the statistical validity and reliability of suggested changes to our assessments. It helps when you need large, 1000+ samples sizes of a specific audience to do a specific task to get measurable data for statistical analysis. It’s great for anyone who does survey work.
We use Upwork quite a bit for small freelancer tasks. It’s great for any task that’s short-term, like transcribing.
We do a lot of surveys that require advanced functionality. We use SurveyGizmo. We tried out 5 or 6 tools, including MailChimp. If you want to do beyond what Typeform, Google Forms, or MailChimp can do, SurveyGizmo is great. Their customer experience is incredible. Even before we were a paying customer we could email over the weekend with a problem and their engineers would fix it by Monday.
ProductBoard works for us now because it allows for great organization and tagging of user feedback, and how to incorporate feedback into sprint planning. It still needs a better place to store strategic goals and ideas which don’t come from user feedback. We tried Craft for a bit--I love what they are building and the customer support is great, but the product isn’t there just yet. They need to be able to make JIRA, Asana, and ProductBoard obsolete, and then I’d switch!
We used to be on Trello, but it really isn’t great for task management, and it lacked the features and functions to keep us organized. So we switched to Asana, which has been much better. Not only do we have task management, but we also put company strategy on there so we basically have a roadmap of what everyone’s working on with a calendar view and a list view, and tasks are really easy to make and move.