Heap has been a great tool for us to do retroactive analytics. Retroactive analytics is good for ad hoc analysis. We’re doing a lot of tests to optimize user design and UX changes. We run a bunch of split tests and we’re not always able to come up with the right hypothesis and the right things to launch a product. A lot of times we want to look back on data and find out how some metric was performing for something we weren’t tracking for whatever reason. Heap is great for looking at events that happened in the past.
We use Chartio to analyze data. Chartio is great because it has dashboards that are easy to build and share with the team, and it has all the main metrics that we are tracking. It tracks it on a daily or weekly basis. It has that data pumped in automatically which is really nice.
We are big fans of Google Analytics.
We use Skype to speak with contractors who aren’t in the organization sometimes.
We pipe-in new user sign-ups into one of our Slack channels. We have Mention hooked up and see when competitor mentions come in, alongside our own mentions. It gives us a close eye on the media lens.
We use BuzzSumo for competitive analysis. It’s so hard to keep track of your competitor’s mentions and what they’re doing, who they are talking to, and what they are talking about. BuzzSumo is great for seeing interesting content channels and seeing what is doing great with the media or with customers and come up with a content plan to ride that angle.
We’re in a crowded space and use Mention for brand monitoring; it tracks it well.
For us, having a simple UX and not complicating things is very important. We are looking for simple products that get the job done in the fastest and easiest way possible. Gusto is the most simplistic tool. Given our size and where we are at as a company, our focus right now is on important details and minimizing the time spent on HR stuff. Gusto is great for that.
From my experience, I think a lot of project management systems don’t get wide company adoption. But Basecamp is super simple and super easy to start using. The learning curve and onboarding curve is really quick. We don’t want to spend a lot of time training employees and Basecamp is the best way to onboard. I’ve used 10 different project management tools over the past 5 years and Basecamp is the most simple tool for project management. It gets the job done without any extra frills.