Mixpanel is very accurate, but it was meant for developers. There is very little that you can do if you are not a developer. It tracks specific interactions on the website.
Google Analytics is easy to set up. They released Google Data Studio, a great tool that allows us to create dashboards for our clients. The problem with Google Analytics is that the information is not specific and sometimes there are big discrepancies with the records.
We keep on Trello communications that are task specific.
We use Slack for general communication. It is much better and faster than email. It reduced the number of emails that we were exchanging. We had to set up a rule not to have debates on Slack, as people can end up writing long messages about things that could be better discussed in person.
We interact with our customers on our website with Intercom and it also provides analytics on what the users are doing. It is a really good tool. Their customer service is also really good. They had some problems but they patched them quickly.
We also use SalesWings. When someone visits your site, SalesWings puts a cookie on the browser of that person and tells you if they come back. In B2B businesses, we are often presented with people that might come across our website but do not have an immediate need for your product. With this, we can target them with a follow-up email if they come back to our site at a later time.
We use Outreach for email automation. It makes big sequences of emails and it is very useful. It is extremely powerful, but the admin interface is a trainwreck.
We use MailChimp for newsletters.
We use Dropbox for storing documents. We use Dropbox Paper, a text editor. It is very handy. It allows you to type text faster and is lighter than Google Docs. It is integrated with Dropbox. It comes for free with Dropbox Enterprise--I am not sure if you can have it with the free version.
We use FreeAgent to issue estimates and invoices. It’s pretty good but I was spending too much time on it. It’s a UK based company and some of the requirements are not met in our country. We use an accountant for reconciliation.
yalty is an HR administration tool that is specific for Swiss companies. It’s lightweight, fast, and since it’s a small company, we are able to tell them when we want modification. We use it to automate counting hours, vacation time and sick time.
I personally use RescueTime: it’s a time tracking tool that allows me to see where I spend my time.
We use Calendly for scheduling meetings and demos.
We use Mixmax for email reminders and to build templates. It lives in your inbox so it’s very handy.