We use Mixpanel for logged-in users to understand and track usage. It’s expensive so unfortunately we have to limit the events that we track. It’s tough for a startup.
We use Google Analytics for data on our website traffic. It is the standard, though you can also use other tools on top of it, especially if you have a product where SEO is an important factor.
We use Medium to post announcements or relevant things that we write about. It’s great that you get eyeballs and my network sees it, but it’s a little different than having a company blog. At the moment, I am doing most of the company communication under my account.
We send out a weekly digest email to our users and we use SendGrid for this. It’s great because we send automated emails and we do not need to have a marketing team to create these. It has a good API, so we are able to have the entire system automated. It also allows us to personalize the content of the email to each user according to their interests and usage of the app.
Gusto is great. It takes care of all things payroll and benefits. We also allows us to pay contractors. We need researchers because we do a lot of research when we write about places. Gusto takes care of the tax paperwork and allows you to file the appropriate docs.
We use Asana to manage our tasks. We like it because it’s free and lightweight. It does not require a lot of work and effort to set up. You can throw a task in there and it will allow you to see the time that it will take to complete. It allows us to have an overview of the progress and how long something will take and when you will finish.