We use Google Analytics in combination with our own internal analytics. We use Google Analytics for tracking and visualizing website data, and internal analytics to evaluate things like cohort analysis and retention.
Salesforce does everything that you want it to do, but in retrospect we might have considered a different tool. It works well, and integrates with everything, hence its market leadership. But there are some interesting tools in this space that offer much more functionality at a more compelling price point that we would have considered if we were evaluating again.
We currently run customer service through Salesforce, although we’re looking at moving to a third party tool other. I’m intrigued by Help Scout. I like what I’ve seen and look forward to learning more.
Autopilot is a fantastic tool that integrates seamlessly with Salesforce and enables us to implement marketing automation to provide relevant and interesting content to our users. It also offers a compelling price point compared to some of the more expensive options for a small-medium number of contacts.
We use Mantis for bug tracking. We’ve used it for years in a variety of capacities and we’re fairly regularly evaluating other tracking tools, but it’s really simple and we always come back to it because it does one thing and does it well.
We use LastPass Enterprise for company-wide password/security management.
Trello is an effective tool for visualizing, planning, managing and scheduling projects that we’re working on. The interface is easy to use and lets you add comments, images, supporting documentation, etc.