We chose Intercom after comparing what is available out there. They keep adding great features. For example, they launched a help center that allows you to easily create your own FAQ page. It looks very personalized. We can easily have access to it and write articles and we get notifications when customers react to the articles.
Intercom is a really good tool--we love it. The only con is that the pricing is a little steep but I gladly pay for it because it’s fundamental for our company. I imagine that it would be tough for a startup on a very small budget.
We use Google Drive mostly because we do not have Office on all the computers as we didn't want to spend on additional licences. In any case, most of our documentation is internal and if it goes out it is usually in PDF format.
We just started with Stripe and so far it has been easy to implement. We have not used it for long enough to know if there are some limitations. They have done a very good job to make it easy to set up for developers.
When we have to interact with people external to our organization we use Basecamp. On Basecamp you can organize discussion boards and all the emails relative to that discussion get automatically stored in that board. It also keeps a timeline, and if I write something down in Basecamp, the other people that are assigned to that board receive an email notification.
JIRA is really super powerful. You can define your own process. It’s not complicated to use but it is very development focused and not as user-friendly when you are not a developer. We use it mainly for product development, but we also keep a board for marketing.
Buffer is very easy to use, but the display has some limitation especially when you want to use the advanced features. You can schedule some of the postings but for about 50% of them we end up going directly into the app. I wouldn’t pay for the premium version as there is not enough added value.