Kissmetrics has a good API. It does not allow us to attach metadata to events, only to people, so we had to come up with some workarounds. It is working fine overall.
Google Analytics is what it is. We can’t complain about the tool because it is free. It is very advanced for our needs and the only issue is that it does not track individual users. For that we use Kissmetrics.
We use HubSpot because it is great and it’s free. We like that it is feature complete. It has a good API. For larger companies it would probably not be sufficient. Unfortunately, it’s pretty slow. It takes over 5 seconds for pages to load.
We also use Yoast. It’s a WordPress plugin that we use for SEO. It’s not essential but it is definitely helpful when we write new pages. It keeps an eye on how your post looks from a SEO perspective and handles our open graph protocol tags.
WePay’s API is also really good. They have great customer support. An engineer is dedicated to our account all the time. We would like them to be able to process more currencies.
We use Stripe; the API is world class, and the documentation is clear. Also, we can process payments in most of the major currencies,
I love Intercom--it has been extremely useful. It keeps your conversation ongoing with the customer even when they are offline. The conversation just continues via email. It also has a great API. We transfer data between our CRM and Intercom. We have a customer support person that uses Intercom and a salesperson in HubSpot. We built an integration tool so that information can be exchanged seamlessly between the two and it works great!
The main advantage of ZipBooks is that it helps small businesses get paid faster. We created an Instant Payment feature; basically, if our client chooses to use this feature, we anticipate the amount of the invoice that needs to be paid. Our client is responsible for paying us back over time. It is a good way for a business to manage their cash flow effectively. Because we make some money on those transactions, we offer unlimited use of our software completely free.
Zenefits is free, and does everything we need to do. Sometimes, we would like to customize our employees’ contracts more and this is not really possible with Zenefits. Overall, it is a great tool.