Are there any tools that you would absolutely NOT recommend to an entrepreneur? reviews from startup founders

20 reviews by founders
Jan. 13, 2016

I’d tell software startups to avoid getting a marketing automation platform until you absolutely need it. This is an expensive mistake that we made. The vision of this integrated system for all of your marketing efforts is enticing, but the odds that you’ll get a big ROI out of it early on is pretty low. I can see how it would make sense for a small, non-technical business that doesn’t understand marketing at all, but it doesn’t make sense for startups. Instead, I’d recommend cobbling together products like Unbounce, MailChimp and Google Analytics. Once you feel like that system is falling over because it doesn’t meet your needs, then switch to a platform solution.

Paul May

Co-founder - BuzzStream

Nov. 10, 2015

Lead Dyno is horrible. I would not recommend them at all. We use them to manage affiliate relationships, and we’re only using them until we have the developer bandwidth to get rid of it!

Carolyn Lanzetta

CEO & Co-founder - Plum Print

Nov. 8, 2015

Bluehost was hard to use. We figured it out, but it was not easy. I would not recommend using any email provider other than Google. Always use Gmail if you can, rather than setting up another email service.

Sophie Koven

Co-founder - GoKid

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