We use Trello internally, but I’ve used Basecamp with external freelancers or things on the creative side. From a standpoint of keeping work streams, transparency with deadlines, and real-time collaboration, I’ve found Trello to be the best. We tried Asana a couple times in the past, but it didn't work for us. It was too robust and clunky and when it comes to project management tools, less is more and user ease sharing and tagging people to know due dates has been better on Trello.
Co-founder & CEO - Snowe
The management team uses Asana for management projects.
Marketing Director - ForceManager
We tried a few different tools. We tried Basecamp as well Teamwork, Trello, and one more. We ended up on Asana because the ease of use and the way you can track projects there isn’t overly complicated. We can put photos in there. Trello just seemed like it would be more suited for creative agencies sharing assets where we just wanted project management.
Co-founder & CEO - TomboyX
We use Asana for our editorial calendar and project management. For Girlboss, we’re really exploring other options to see what might be the most seamless. I think Asana is a little difficult to use. It’s important that a tool is easy enough to use that the team will actually use it or it’s a moot point in software. Right now Asana has been good for managing the editorial calendar.
Senior Manager of Audience Development - Girlboss
Our product team uses Basecamp and JIRA to plan out sprints and scrums. Our design, merchandising and marketing teams use either Trello or Asana. We allow teams to use the tool they want rather than standardizing it across the business. We think that each team is unique in their own way so whatever tools is most effective to help them achieve their goals is fine. We’re pretty tool agnostic and it has happened organically because people latch on to certain tools. I personally like Trello because it’s simple and easy to use with its kanban style.
Co-founder & CEO - Brosa
We also use Asana to keep track of our to-do lists and make sure we don’t let any details fall through the cracks--especially when it comes to sales follow-ups.
Co-founder & CEO - Honey
We used to be on Trello, but it really isn’t great for task management, and it lacked the features and functions to keep us organized. So we switched to Asana, which has been much better. Not only do we have task management, but we also put company strategy on there so we basically have a roadmap of what everyone’s working on with a calendar view and a list view, and tasks are really easy to make and move.
Founder & CEO - SquarePeg
I like Asana’s interface. You have to know what you want your workflow to look like in order to be able to organize it.
Co-founder - Flutter Social
Asana is great, but it can be overwhelming if you don’t take the time to explain how to use it and set guidelines for your team. It allows us to delegate without micromanaging. You don’t have to ask your employees every day what the status of a project is, you can just log in and have a snapshot of the situation.
Founder - Student Maid
Asana is a new tool we’re trying.
President & CEO - Full Circle Insights
Some people on the team use Asana to manage personal tasks, but it’s not company-wide.
Co-founder & Chief Product Officer - Clark
Asana offers the flexibility and collaboration that we need versus Trello which doesn’t allow for task lists and templates. We do our collaboration in Asana and not in email so that it’s all in context.
President & CEO - Billy
Asana keeps track of what you have to get done.
Business Development - Startup Rocket
I’ve used Basecamp and dapulse in the past. We might use a different one for this project and use Asana for everyone else. It is great because you can integrate technical stuff. We liked the way Asana worked because it integrated well with the product we’re building and it integrates with tech development stuff. It helps us with building out different parts of our own tech and product.
Business Development - Startup Rocket
We switched to Asana from Trello. Trello was a bit too simple, while Asana allows us to implement more formal processes.
Co-founder & CEO - SalesWings
Our use of it is not consistent. As we are able to use more integrations with Slack, we use it a little more. The Asana mobile app was okay.
Founder & CEO - FoodTrace
We used to use Asana but it got too cumbersome, so we don’t use it anymore.
Head of Platform - WaystoCap
I personally use Asana as a to-do list.
Founder - FastPortal
We switched to Asana because it is more robust than Trello, and there are more use cases for it around the organization.
Founder & CEO - Common
We use Asana for everything from brainstorming ideas to bugs, to engineering or marketing, so everyone can transparently see what is going on in the company. The con is that it requires a lot of discipline and you don’t want people maintaining tasks all day, so it is up to you to define your process and how it fits your team. We challenge the process almost every month. We can do boards in Asana so we don’t use Trello anymore. Our team is distributed internationally so it is impossible to have everyone online at the same time. For this reason, it is very important to have a tool that works asynchronously.
CEO - Go Pollock
We use Asana for team project management, which thus far has been seamless. We’ve found it easy to use and very good for collaboration, though I personally have not figured yet how to best sort between high level projects and individual tasks.
Co-founder & CEO - Edquity
We use Asana for task tracking. There are Trello-like boards within Asana.
Marketing Director - Clarifai
We started using Asana, but we are currently not using it at the maximum of its possibilities. We will implement it better once we have more time to set it up correctly in order to use it efficiently.
Founder & CEO - Planify
We use Asana for tracking tasks for non-product time-based work, like partner launches, etc.
Co-founder & CTO - Wellthy
We considered Asana but it was too expensive for our stage.
Founder & CEO - Bonbouton
Our marketing team uses Asana. It’s great for sprints and detailed tasks. Asana does require some habit change since it’s a bit of a complicated tool; if you introduce someone to Asana, they’ll be lost. But it’s great and super powerful.
Founder & CEO - Agorapulse
Asana is very simple to use.
Founder & CEO - Tagove
Asana is a hard tool to get used to. Most project management software is like that.
CEO - Fuel
We are on Asana now. We used Basecamp but it wasn’t as intuitive, so we switched. Asana has the best general buildout.
Founder & CEO - Glass-U
I love Asana--it it keeps everything neatly organized and allows me to track my team’s progress.
Founder & CEO - Zuvaa
We actually really loved Asana, but our project management choice was made by our technical co-founder since most of the project management we have to do is on the technical side. He works very well with a list format and an order of priorities based on what we’re learning. There is a lot of flexibility on order and due dates in Clubhouse.
Co-founder & COO - Revelr
We use Asana to manage our tasks. We like it because it’s free and lightweight. It does not require a lot of work and effort to set up. You can throw a task in there and it will allow you to see the time that it will take to complete. It allows us to have an overview of the progress and how long something will take and when you will finish.
Co-founder & CEO - Winnie
For non-engineers, I would recommend Asana. Asana is very intuitive, my go-to for online todo lists.
Controller - Polymaze
Asana doesn’t have a lot of the features that other tools have. It is a bit hard to create and track soft tasks. It is cheaper for startups. The learning curve is really low. When our business scales up, we may need to integrate it with more extensive tools. We hope that by then they will have added more features.
Co-founder & CEO - Mavatar
Some of us use Asana.
CTO - Optoro
Our marketing team uses Asana and they seem happy with it.
Co-founder & CEO - Periscope
We used Asana for a while, but the UI is not the best.
Co-founder & CTO - Tailor Brands
Our marketing team uses Asana.
Co-founder - Bayzat
We use Asana mainly to track customer service issues and it keeps our teams organized around client needs.
Product Marketing Director - Nugit
We use Asana and it’s really good. IT helps us keep tasks organized.
CEO & Co-founder - Moringa School
What I didn’t like about Asana is that it is a very opinionated tool. There is a lot of overhead that for the size that we are does not make sense. When we were 15 people, we used to make more content production and it made more sense to have it back then.
Co-founder & CEO - One Month
We use Asana for all of our bug tracking.
Co-founder & CTO - Mixmax
We use Asana for personal task management.
Founder & CEO - Grow
Asana was a little too robust for our needs so we stopped using it. It is good for some recurring tasks.
Founder - Nicely Noted
Asana is adequate. I wish it had a better UI, especially in regards to time charts. It is simple and easy to use but sometimes complex projects evolve into long lists and it is not really helpful.
Founder & CEO - Embroker
We tried all of the project management tools. We’ve tried Basecamp, Trello and Asana--of the three, Asana had the best mobile experience.
Co-founder & CEO - Pressly
We worked with Basecamp before switching to Asana. I have personally spent a lot of time investigating a lot of project management tools because I’ve never really been satisfied. They tend to be too structured and rigid or overly complicated. Asana is a little on the structured side, but it has definitely been the best centralized way for us to keep track of the various things that have been going on.
COO - Aquarius Cannabis
We tried Asana, but we abandoned it because our people did not like it.
Co-founder & CEO - TravelPerk
We use Asana on the business side. I like it. It’s clean and easy to use. It’s a very powerful to do list that you can share. It’s easy to get going on.
Co-founder - Outbound
A majority of our employees use Asana plugins to do project management.
Co-founder & CEO - Strainz
We used to use Zendesk but then we killed it and do customer support out of an inbox. We use zaps to get notifications for requests and then assign them to a representative from Asana, and contact them directly. Zendesk creates layers and layers of emails which was frustrating for people. Getting to the basics works really well for client facing communication, and Zendesk confused customers. We are engaging with our accelerator companies all the time so there is a lot of communication. If we need someone to work on something or help a client, we found Asana was the easiest way to communicate.
Founder & Managing Director - StartupRunner
We are 100% Asana for project management. I’ve tried them all and have ended up with Asana as the best-in-class tool for us. The biggest issue I’ve seen with project management tools is 100% adoption with your team. Asana is set up for simple to-do tracking and makes it easy to break stuff down. There’s only one view portal so you aren’t jumping around the site trying to figure out where you are. You can run templates and run them again if you have a lot of the same projects. We use a lot of zaps to send stuff into Asana and Slack. It serves as the project management hub to make sure we are working on high priority stuff together.
Founder & Managing Director - StartupRunner
We tried Freedcamp before, but then we switched to Asana. We switched because we like Asana’s interface better. In Asana, you can add people intuitively and comment on tasks in one place. You can separate things in different departments/projects and assign tasks to different people.
Founder & Chief Instructor - iLoveCoding
We used to use Trello, but we switched to Asana. We found it more flexible, powerful, and easy to use. We prefer Asana’s search functionality as well as its UI of ticking a checkmark as opposed to moving a card as you can retain the order more easily.
Co-founder - Simple Fractal
Asana is great for quick note taking and writing down tasks. It works fast and is very easy. A lot of our engineers use it for their task tracking.
Co-founder & VP Data - Zendrive
We started using Asana by default. It’s used by our non-technical team, which is quite small. I’m neutral on it. We aren’t thrilled or disappointed by it. A lot of things in Asana are long term, tracking projects. Everything on short timescales happens on Slack.
Co-founder & CEO - Webflow
Asana is for our business development and project management teams.
Founder - TouchPoints
Asana is amazing! I can’t live without Asana or Intercom. It’s a really good to-do list. It allows you to collaborate really easily for attachments and notifications. I love their UX. Some people think it’s messy but once you get used to it and get the hang of it, it’s really good.
Founder & CEO - Pixc
We use Asana for project management on a daily basis. We assign tasks, and it integrates with Zapier and Google Calendar.
Co-founder - Matchnode
Asana is the best task list we’ve found that is dedicated to being a great task list and nothing more. Mostly, we use it for our own individual tasks rather than sharing a lot. We run things fairly independently.
Founder - Bamboo Supply
Asana for managing daily tasks is quite good. We have been using it for more than 2 years. Maybe the interface could be easier but otherwise it’s perfect.
Co-founder & CTO - MineWhat
Asana gives you the ability to not just have some long, never ending lists of tasks, but to scroll up and down. It’s a standard list and for every item, you can write a description. It can be more intimidating at the beginning as it has a steeper learning curve. It is good because it is robust, but it’s also simple and intuitive.
Founder - Companion Maids
The way I look at productivity is done through Google Apps and Asana when they’re used for task management at an individual level.
Co-founder & CEO - Payable
For our team size, Asana is free so that’s tough to beat. The app is snappy, colorful and fun--which is what you need for any task and project management tool. Any friction in a system makes you not want to do it and they do a great job to make it easy and fast to use.
Co-founder & CEO - Payable
We went through everything - tried everything - and, for us, project management is Basecamp, with a healthy dose of custom tools and Slack. We tried Asana, but its complexity versus the simplicity of Basecamp was more of a barrier than an invitation. Teaching our team to understand how Asana is most exploitable was less valuable than just using Basecamp and filling in the blanks with Slack. This was the path of least resistance, since we figured out Basecamp + Slack = Happy Productive People.
President - MU/DAI
Asana is fantastic. I really like organizing both the company and my personal workflows on there. It makes it very easy to collaborate.
Founder & CEO - CloudPeeps
Asana will solve a lot of emailing back and forth. You can assign tasks for every project you are working on.
Founder & CEO - TelecomQuotes
Asana has changed our operations. It has been amazing: we work with 40 or 50 different suppliers, and if you are not pushing these people, they do not get it done. Asana tracks milestones and lets us make sure that things happen.
Founder & CEO - TelecomQuotes
Our CPO wanted to use it because after he checked out different tools, he liked Asana the best. It’s flexible and lets you use it for a variety of tasks--not just engineering or bugs. It gives a full range of to-dos and lists.
Co-founder & CEO - DocSend
Asana unifies the whole team. I like Asana. Sometimes it’s a little slow and changing to different teams can take too long. But it is expandable, and easy to understand.
Founder & CEO - Instapage
We use Asana to manage all of our project management tasks. We tested every other solution out there. It is easy to maintain, and very transparent.
Founder - Engine
We use Asana for our Dev team. It’s very configurable and fast to use, and has great tagging features. In the past we have tried many different tools, including Pivotal Tracker and Basecamp, but Asana is definitely the tool that better fits our needs. Our development sprint is dependent on other technologies: our libraries and back-end infrastructure, our visual designer tool. Asana does a great job of tracking all these interdependencies.
Founder & CEO - AppGyver
We use Asana. It’s good for coordinating with our outsourced people in Pakistan (in a different time zone). Asana has been super useful. One con with Asana is that you can’t visually plot out a project with multiple members on a timeline. I emailed them at some point about that and they told me about a third party plugin (Instagantt) that you can use to make Gantt charts to visualize projects.
Co-founder - Flarian
We use Asana for internal project management, specifically for web development. Because we are a bilingual organization, we need tools to help our communications team, web developers, and design team to collaborate, and Asana has been fabulous for that.
Founder & CEO - Funding Portal
Asana is doing everything we need for internal communication. We can chat on our tasks and projects, and that’s been fine so far.
Co-founder & CEO - ProxToMe
We used Trello for a while at the beginning of our company. We’ve since moved to Asana and love it. We use it for both internal purposes and for shared projects with clients. It’s been working very well. Asana is simple and effective. We haven’t had any problems with Asana since we started. We switched because we needed a more structured software and needed to share projects with our clients. It let us control what options our clients see so it’s been good for sharing stuff with our external parties.
Co-founder & CEO - ProxToMe
We like how really easy it is to see a snapshot of everything with Trello. Asana was a pain. We had to keep everything in post-it and notes and then import it into Asana. In the end, we decided to move away from it. In addition to these tools, we have our own agile development process.
Co-founder & CEO - AMPY
We use Asana to coordinate within our team and to do our sprint planning. It is great also for bug tracking. We use it for projects across the whole company. We previously used it as a super MVP CRM, but as we grew, we needed something more robust that could integrate with email.
Founder - HandUp
We played with Asana for project management. I don't like Asana (in terms of personal productivity): If I’ve got a project and a to-do list for that project, it’s helpful to find what I have done and what needs to be completed. Trello is great for personal productivity.
Co-founder & CEO - Careerleaf
We’ve spent a lot of time trying out different options. Our company was born out of a research lab, and there we used GitHub to collaborate on projects. GitHub Issues were a common place for discussion and planning. As we grew, that didn’t work for the business side of the company. So we started looking at tools like Trello and Basecamp, but we ended up using a mix of GitHub and Asana. We started using Asana because a co-op student was using it for personal projects and started using it for their projects at ABR. We don’t use Asana very much, just for specific projects. Which project goes into which tool is dependent on whoever is leading the project. We integrate all these things through Slack channels for GitHub and Asana.
Senior Scientist - Applied Brain Research
I love Asana. One of the great features is that you can respond to an email within a message.
Founder - PeachDish
We were with Asana for a little bit, but it didn’t fit with us. For the type of stuff we do, it wasn’t necessary. Asana is a lot of work for a small company. We’ve been self sufficient in a lot of ways, so our project management is done internally and through emails (with reminders).
Co-founder & CMO - DownToJam
We use Alana and track projects by having 3 goals for the year, 3 for the month, 3 for the week. Each dealing with a specific API. So we keep track of these in Asana and everything branches out from there.
Co-founder & CEO - Impact Health
I think Asana is okay, but honestly, I don’t love it. We tried Trello and I didn’t love that either, because I thought it lacked some structure. Asana is almost the opposite - it has too much structure. The general consensus amongst our team is that they don’t love it. It doesn’t have much flexibility. For a team our size, a lot of these tools feel like they don’t work that well. If we had a bigger team, I think these tools would make more sense.
Co-founder & Head of Engineering - Flow Kana
We use Asana for our non-engineering tasks. It has a fairly solid workflow for breaking out “Projects,” “Tasks” and “Owners.” To me, that’s the beauty of a great project management tool--it needn’t do too much, in a lot of cases it just needs to get out of the way.
Co-founder & CEO - Nitrous
We use Basecamp for our project management, and rely on project templates that we have created and refined over time. We run a lot of AdWords campaigns, and we use Basecamp to set up and monitor the steps required to get them onboarded successfully and also include clients in on the process through Basecamp when appropriate. Similarly all web development and design projects follow a similar pattern. We’ve looked at Asana and Trello and found they weren’t as clean as Basecamp; mind you, it might have been a UX change that our team couldn’t adapt to. Asana was annoying because when you open a task there is no default owner creating the possibility for a project manager to lose sight of a task if his or her direct report added it incorrectly. Overall, Asana wasn’t as clean as Basecamp where everyone can see who’s working on what.
Founder - Neumarkets
We use Asana for all of our project management. Asana is pretty awesome. It’s great for task lists, but for creating a roadmap, it's very challenging since everything is in a list format. The calendar view is an option, but its UI isn’t too great.
Co-founder - Bauxy
Asana is a great task management tool, and I like the ability to set up recurring tasks, a feature others don’t have. We don’t use it at the company level, but I like to use it personally.
Director of Service & Operations - Smart Lunches
Asana is a great product. But you need to make sure you build a rulebook for your team before you start using it. It’s very flexible and moldable, which is great, but if you don’t set ground rules, it can get messy. If you use Agile or sprints, are you going to use tabs or headings? You have to make those types of decisions first, to make sure Asana stays clean and organized.
Co-founder - Sutro
We use Asana primarily for cross-team management of task lists. The problem with Asana is that everyone’s needs for a task list are very different, and it’s hard to get people that want to maintain everything in their head to use it. If everyone was bought in, it’d be awesome. The concept and UI are really good, but getting it set up properly is hard, and getting everyone on board with using it, is difficult.
Co-founder - FullContact
The whole team uses Asana, and it works really well for us.
Co-founder & COO - Club W
We use Asana for our marketing and business sides.
Co-founder & CEO - AdStage
I’m a big fan of Asana, but you have to use it regularly to be a big fan of it. If you don’t use it enough, it’s confusing, and seems hard to use. Asana doesn’t do a good job of prioritizing, but if you have a project manager that already does that, it’s a great place for task management and road map planning. People that use it the most understand it, and like using it. People that are just assigned a task here and there don’t understand the bigger picture, and don’t enjoy using it.
COO - Chat Sports
We used Asana in the past, but organizing it took a lot more time than we had to spare. It was frustrating to use, and felt like you could do too many things with it. With JIRA and Trello, you put a card in, you tailor it to what you want it to be, and then you’re good to go. We like the simplicity of both JIRA and Trello. With Asana, you had to do everything their way.
Marketing Manager - Shippo
We’ve tried pretty much everything (e.g Basecamp, Asana, Pivotal Tracker), and settled on Trello. We used to use Pivotal Tracker, but it felt like it was designed by engineers, for engineers. There was no transparency if you weren’t an engineer, and it was far too complex for anyone other than the engineers. We eventually moved to Asana, but it got super messy after a while. We had multiple, parallel development streams, and no visual way to connect the dots between multiple projects. So we ended up using Trello, and it’s going well, and we’re not paying anything for it!
Founder & CEO - Good&Co
We originally used Asana, but it wasn’t very easy to use, and seemed overly-complicated. So we moved over to Trello. Then we started going for a high-tech solution, which is how we started using Pivotal Tracker as well. Mainly, the engineering team uses Pivotal Tracker. It’s our go-to project management tool.
Co-founder & CEO - Townsquared
We started on Asana, and we’re sticking with it. It’s working well for us.
Founder - JustDoc
We were using Google Docs, then moved to Basecamp, and now we’re on Asana. What’s nice about Asana is that I can go in, click on a name, and see how anything is prioritized, and managed. But one thing Asana hasn’t allowed me to do is have workspaces. I’ve been invited to others’ Asana channels, and it’s a crack that everything will fall through. I now refuse to join others’ Asana channels, and make them join mine. Brett, our Director of Business Development, is more of a visual, Trello type of guy, and is not a huge fan of Asana. His big complaint is that Asana’s search feature searches every task ever completed. But in my mind, that’s the purpose of it, and a huge advantage of using it! We used Basecamp in the past, and we loved it. But the big limiting factor with Basecamp was not having a universal view. We’d have a sales project, a marketing project, a current clients/sponsors project, etc., and I could prioritize to my heart’s content and delight. But I couldn’t see a view of what I had to do on any given day. And there was no way to prioritize projects well. Asana allows me to have a “Brian’s View”, where I can re-orient everything. From a personal productivity perspective, Asana is much better because I can see what I need to do at any given time, and I can review time and projects easily. In Basecamp, managing employees was hard, and it was difficult to see priorities and what you’ve done this week.
Founder - VentureOut
We tried using Asana and Trello together, but we’ve made the decision to move back to only using Asana. Asana makes it very easy for teams to talk, comment, send pictures, and have really interactive conversations about bugs and new features, etc. You can do that in Slack too, but you’re more likely to forget about a conversation later on if you have it in Slack.
Founder & CEO - Roomi
We use Asana the most. But I would say we use it more for task management than project management. I have yet to find a project management tool for the entire team to adopt, but Asana works so far for task management.
COO - Venture for America
We tried Asana, and it was not that easy to use.
Co-founder - Monarq
We like Asana; it’s really easy to use. I’m not sure how others set it up, but we have it set up for our web development, design, and marketing teams. When we have a meeting, we load it up with the tasks we need to track, check them off, and add any updates, as needed.
Co-founder - Croissant
We’ve been using Asana, but it’s been a constant struggle to get the entire team to catch on to using it.
Founder & CEO - Reactful
Asana is great for keeping task lists assigned to the right people. We use it for bug tracking and task management for development. It’s a great tool for collaboration when you have teams developing together. The one downside with Asana is that it’s very hard to search within the system; they have a problematic search functionality.
Co-founder & CEO - Comeet
We like Asana, and we take it seriously because we value accountability and understand the importance of well-planned and effective execution. We create project teams, with a team leader assigned to each project, and use Asana to create work breakdown structures. We can create task dependencies and Gantt charts using Instagantt as well. The mobile app for Asana works well, and it’s all free (up to a point). Asana is very robust and flexible, and able to meet almost any company’s needs. But, beware that there is a learning curve, and you have to have a process in place to be able to get the most out of the system. New employees need to be trained on Asana, and it’s important to establish the expectations for your organization for how Asana will be used. For example, we have a weekly process where leadership looks at Asana to see how project plans compared with actuals for the previous week, and then we reprioritize and adjust our project plans for the coming week. We then meet with project team leaders to discuss the new plans. Asana helps us stay organized and cut down on e-mails, since conversations relevant to particular tasks and projects are maintained within Asana itself. It’s great for individual projects, but we find Asana falls short with tracking multiple, simultaneous projects of varying priorities, especially from a higher level view (like a startup COO view).
Co-founder & CEO - Commonwealth Joe
The team also really likes Asana for project management for more involved client projects.
Co-founder & CEO - Sociality Squared
The rest of the company (outside of the development team) uses Asana because it’s more project-based than Trello. It’s easier to see the status of projects, and easier to open and close projects on the fly in Asana.
Co-founder & CTO - Spree
We found that using Asana and Trello to manage projects for our whole company did not work. The tools were too generic to manage everything. For example, we used to use Asana, but it was not integrated into the workflow of the engineers, so nothing was linked to the engineers’ code. We were having to put GitHub links into Asana, and ended up with two sources of truth. We realized that we could just have one source of truth, by moving everything to GitHub. We now do all of our project mapping in GitHub; it’s our code repository, as well as where we put anything related to product. Essentially, GitHub became our Asana. It’s proving to be a really successful solution for us, and we’ve found that we’ve been able to tweak our internal processes with GitHub to replicate what we were doing in Asana.
CEO - Zumper
Asana is great, and I really love using it. It took us a little while to figure out how we wanted to use it, when we wanted to create projects, as well as what defined a project for us. But now that we have these criteria defined, Asana is a great help for our team. We also have it integrated with Slack, so we can all see what we’re all doing at any given time.
Managing Director - Impact Hub NYC
We use Asana, and we’ve been really happy with it. Even though we were still small, adding 1 or 2 employees in addition to the 2 of us co-founders changed the dynamic of our company. Before we hired more employees, my co-founder and I used to sit across from each other every day, and what needed to get done was almost a tacit understanding. But by adding just 1 person, things couldn’t be unspoken anymore. We couldn't just assume that he knew what needed to be done, and we needed a good way to communicate and keep track of our collaborative tasks. So we started using Asana at that point. It didn’t appear to be an awesome value-add until we got to about 5 or 6 people. It’s a very complex product, but it has to be in order to meet the project management needs of a diverse set of customers. One of the cool things about Asana is that it has cool plug-ins for HipChat and Slack, which helps us with communication across the company.
Co-founder - Kinnek
Asana is used by our design and web team.
Co-founder & CIO - Enplug
I use Asana because it’s the only project management software I’ve ever seen. It still needs a lot of work, but it works well enough for me right now. It’d be great if Asana could scan my emails and send me a reminder for meeting date and time requests automatically, or add them to my calendar with one click. When it can interface with your email, it will be light years ahead of where it is now.
Founder & CEO - Halo Life Science
We’re deep in Asana. We really like Flow too, but went with Asana because they make it quite easy to grow with them. You can start out for free, and then move to paid plans as you grow and need more functionality. Their old UI felt overly complex and was a definite pain point, but their new UI has pretty much made that go away. Asana is powerful, functional and good for collaboration. It’s powerful enough that we could easily mold it to what we needed it to do for our workflow. Tracking is really important to us, and really easy with Asana. Tasks have specific owners, which allows us have strong accountability. As far as negatives go, a big one is that Asana doesn’t work as well offline. There are many times when I’ll be on the subway and I’ll want to get some work done or see what lies ahead. I’ll be able to see what’s in the queue, but only for a moment when the subway is not underground, but then it’ll cut out. There definitely needs to be more offline access. Asana has been pushing their conversations and discussions feature pretty hard recently, which aggravates me. I preferred it when Asana was focused on task management, and so now I feel their new chat feature is duplicative with other services we use.
Co-founder - Quill
Everyone on our team uses Asana, and the developers also use JIRA. Asana is a really nice experience. One of the hard parts of being a platform company is that it’s a really complicated process, and everyone needs be on exactly the same page of how the platform should work. Asana handles all of that and still seems to feel really lightweight.
Founder - SenseHealth
I was the one who suggested using Asana because that's what we used in my previous team, and everyone loved it. About a month into using it here, I was talking to a teammate and he opened up Asana, and I saw that it was a total mess and he wasn't using it the way you should be using it. I realized that I had to explain and train people on how to use it. Most of our team still doesn't like it, but we're still using it for now. We have experimented with Trello, and we like the visual aspect of it. But the issue is that migrating to Asana is a pain now. We're now focused on just getting stuff done.
Co-founder - Cloudo
I plan to use Asana for personal tasks and key targets since I can drop in a list and prioritize. I really didn’t like their old UI, but their new UI is promising.
Founder & CEO - UnifiedVU
Asana is OK—it’s not the most user-friendly, but it gets the job done. On its own, it hasn’t become the hub of project management. Instead, a combo of Asana, Slack and an internal sharing infrastructure seems to do the trick. Communication in Asana isn’t as fluid as it is through Slack, and it’s a little cumbersome to enter feedback into the platform. The UI needs some improvement, but it does what it needs to do, especially when you’re on a budget. We get the most pushback on Asana from the technical team.
Partner - DXagency
The whole team uses Asana, except for our developer. Asana is built for collaboration and text-based project management, so it wasn’t the right tool for our developer.
CEO - Fluent City
All of our important communication flows through Asana.
Founder - SilviaTerra
Asana is amazing for remote team collaboration. We couldn't survive without Asana.
Founder - SilviaTerra
I like Asana a lot. I've tried a lot of these tools--Lighthouse, 37Signals--and I find Asana the easiest to manage. It's really easy to create projects and tasks and assign them, and I think it's the perfect balance of being a robust piece of software, but really lightweight and easy to navigate. It feels very "on the fly"--the way real work is. With a lot of other software that feels too rigid and formal in terms of collaborators and projects, Asana feels like the way real work gets done.
Co-founder & COO - TeePublic
It's great, it's flexible, and it's free for small teams.
Founder - CheckedTwice
Asana is as good as any project management tool out there. We chose it based on a recommendation, and it fit in from a cost-perspective. The complaints about it, like any project management piece, is that everything is HTML5, and there's no Android client. That said, there's nothing wrong with it--it works. People always complain about tools in this category. That's because everyone wants to manage things differently--even in very cohesive teams, everyone has an opinion.
Co-founder - Jump Ramp Games
Our engineering team swears by it.
Head of Content - CreativeLive
It's organized around keyboard shortcuts and has an intuitive interface--at least for me. Others I've tried to onboard have really struggled with the simplicity.
Founder - Green Peak Labs
I tried Asana, but I couldn't get our team to use it. It was too much of an extra step and too cumbersome. Plus the constant updates drove us nuts.
Founder - ExecCoach.Me
It gets the job done but has no offline mobile support. I'm not sure I'd recommend it.
CEO - DeansList
For default task management, Asana is great. It's not a company standard but we have many people using it.
CEO & Co-founder - Movable Ink
I love Asana. It's super flexible, so it's nice for project management, but it's also good as a lightweight database. For us, it functions almost like a CRM for suppliers; I keep track of where they are, important stats on them, etc. It's just crazy flexible, and a nice mix of customizable and intuitive, so we've used it for lots and lots of different things. It also has really great plug-ins; for instance one of their plug-ins can tell us when a new shipment will arrive at our factory.
Co-founder - Tuckerman & Co.
We chose Asana because of its comprehensiveness and ease of use, and because our team had some familiarity with it already.
Co-founder & CEO - Ampush
In addition to project management needs, we also use Asana for employee updates and as a company intranet.
Co-founder & VP of Operations - Voxy
We like it a lot, and we use it to run our whole agile development process. With project management software, the process and discipline around the process is more important than the tool itself. We've used a lot of different tools and thought the answer was in the tool, but it's really about having a good prioritization process, making it clear what's being worked on, being diligent about tasks, etc. We use Asana across project management, marketing, and in virtually every department, and we've been happy with it.
Co-founder & VP of Operations - Voxy
I think most project management systems are very similar. It's most important to pick one, stick with it and build a culture around it. I knew some companies who were using Asana, so we just decided to commit to it. When you try anything new, there are always going to be things to learn, limitations, hurdles, so we just wanted to move quickly and pick one.
Founder & Editor-in-Chief - The Information
All of our teams use Asana and we’re big fans. The only downside is their poor onboarding for new users. They’ve created great tutorials and content, but the actual experience for a new user is intimidating.
CEO & Founder - Greatist
Asana requires a lot of effort to start up, but once you get going, it's very good. When we were early stage, it was one of the few tools that was free for a 10-person team, so that got our attention, as well as the fact that it allows you to do project management, CRM, and pipeline management. It is definitely a tool that we will continue to use as we grow, even though you start paying once you hit 10 employees.
Founder & CEO - Pollfish
Our Operations team uses Asana, and it’s been very helpful for them.
Co-founder & CEO - The Muse
25%Stacklist Startups Are Using Asana
Asana is the dream tool for the list-makers and taskmasters of the world. It is a comprehensive project management tool that allows you to create lists and task boards to manage projects. A variety of additional features, including email integration and sub-task checklists, help Asana stand out against other project management tools. Its balance of usability and robust features makes Asana a popular choice among startups, though some entrepreneurs find it unnecessarily complex.
Asana is free to use for small teams, which has given it a firm user base of seed-stage startups. But many small teams prefer a simpler tool. Asana’s most loyal users are Series A and smaller Series B startups; they appreciate Asana’s broader array of features versus simpler platforms like Trello, but don’t yet need the more technical feature set of a project management heavyweight like JIRA.
Asana is free for teams of up to 15 people, although a premium plan can be purchased at any time to unlock more members and more features. Plans start at $21 per month for up to five additional members.
Visit the website: https://asana.com