Axiom33 is good a good source for third-party audience behavioral data to identify segments and support lead generation, but it’s a very high-touch execution, very expensive and hard to scale quickly. We’ve had much more success customizing the lead-gen process specifically for each client, and we generally adapt to the email marketing platform they’re using. We work with clients to assess their target audience and specifically customize those messages. On the lower end of things, we go back and forth between Constant Contact or MailChimp, and on the enterprise level, we're partial toward Salesforce Marketing Cloud (formerly ExactTarget). Capture and storage of data usually resides with our clients.
Partner - DXagency
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Axiom33 is a leading provider of online marketing services for small businesses.
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