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Looker


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Hotjar


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Microsoft Power BI


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Google Tag Manager


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Grow


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Indicative


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Calq


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Wordsmith for Marketing


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BI / Analytics Articles

One Is Not Enough? Benefits of Multiple BI Tools

The business intelligence/analytics tool category is one of the few categories in which we find that few startups stop at just one service. Instead, we see upwards of 46% of users taking advantage of two, three or even more tools, recognizing that each tool has its own nuances and advantages, but that not one solution really rises above the others to do it all.What are the benefits of using multiple business intelligence tools?Some founders seem to relish the opportunity to use multiple servi...

Building a Better Business Intelligence Tool

Many startups find it nearly impossible to find their ideal business intelligence tool. While one may provide baseline analytics that gives a good overall snapshot of their business, it may lack the ability to track specific user behavior, or it doesn’t have the detailed analytics for their particular industry. So what’s the best option for a startup looking to get granular and track the specific metrics they need to grow their business? It’s time to get personal and build a...

Pros and Cons of Google Analytics

[Google Analytics] is by far the most-used business intelligence and analytics tool among the Stacklist community, with nearly 50% of our users putting the platform to work. [Google Analytics] certainly has a lot going for it, including the fact that it’s free! In fact, it ranks as our top free BI tool, though startups can upgrade to [Google Analytics]’ premium version, which has a much broader range of data points and segmenting capabilities, for a mere $150,000 per year (very fe...