We are testing Customer.io to send 1 to 1 marketing emails. For example, to send our customers customized emails about Yesware features that we want them to try.
Founder & CEO - Yesware
We use Customer.io for transactional emails. I am a big fan--it pulls in all your events. We can send out emails on events that customers launch on the website and run drip campaigns. It is clean, and makes it easy to run A/B testings. It is very good for marketers as it doesn’t require technical skills. It is not meant for newsletter-style blasts.
Co-founder & CEO - One Month
Customer.io has the best ways to segment customers. We use Segment to send email analytics to Amplitude and Customer.io. Customer.io takes all that information, and then we can build different lists for customers who are on different plans, or who have used particular features. They have very good tools to do that, and then we send people very personalized marketing newsletters.
Co-founder & CTO - Mixmax
We tried to use Customer.io but we felt that it lacked on the user interface.
Co-founder & CEO - Recruitee
Customer.io is a great tool. It’s awesome for managing emails, and for creating personalized emails, thanks to its Liquid language support.
CEO - Mention
With automation, segmentation, and drip campaigns, Customer.io provides a lot of features necessary for Opternative’s robust email campaigns. The one downside, it lacks customizable stats and analytics reports.
Co-founder & CEO - Opternative
We use Customer.io to share interesting content to our customers.
Co-founder & CEO - Inkshares
We use Customer.io for general announcements, and it’s been sufficient for us so far.
Co-founder & CEO - Inkshares
For us, email marketing is key. It gives us the ability to reach prospects and customers to provide value, develop relationships and convert business. When it comes to email, we’ve done our best to keep costs low and our return high. We leverage Customer.io and AWeber to facilitate our campaigns: We use Customer.io for user campaigns, and one of its main benefits is its detailed list segmentation. Customer.io gives us the ability to keep communications timely and personalized. It allows us to segment our users based on actions they take in real time so that we can trigger hyper-relevant content. With this tool, we communicate with people who have created accounts, are paying customers and/or are past customers.
Co-founder & CEO - PivotDesk
As with any email marketing tool, Customer.io has a lot of useful data, including mobile data, that resides in the tool itself. This is a crucially important element in analyzing the activity of my users. Customer.io also integrates directly with Segment, so we send this data forward to our others tools, which then helps us build successful marketing funnels, drip emails, retargeting and smart growth hacking, in general. In the end, we come out with fantastic, customized drip campaigns--Customer.io has some great templating options. There are some tools out there that are better than Customer.io, but they’re 10 times the price.
Head of Growth Marketing (former) - Mention
We use Customer.io to send out behavior-driven emails, like when we think a customer might need help with something. We integrated it with Segment to do quite a bit of our email marketing.
Co-founder & CEO - Segment
Customer.io is very customizable and great for transactional emails. It's more of a developer-type email--it takes a long time to set up.
We thought we’d grown out of Customer.io, but we've been frustrated with every other provider, so we stuck with them. They're good for companies of all sizes, and I'd recommend them to anyone.
CEO & Co-founder - Derby Games
3%Stacklist Startups Are Using Customer.io
Customer.io is an email marketing service that focuses on transactional emails (communications that automate customer service, like receipts or UPS tracking updates) and trigger emails (those that are a direct response to a user request or site visit, like signing up for a newsletter, being inactive for a specified period of time or updating their profile). It’s a technical and highly customizable tool that can really add value to complex email marketing workflows, though it’s not known for its speed and ease of use. It’s often the first choice among startups with hyper-specific segmentation needs.
Customer.io is most popular among small to midsized B2C startups, with a well-defined marketing funnel and enough technical support on hand to manage the implementation and customization of this complex and powerful tool.
Customer.io’s basic (and free!) package includes 200 profiles and 400 monthly emails, and offers four upgrade possibilities with much greater capacity: $50 per month for 5,000 profiles and 10,000 emails; $250 per month for 50,000 profiles and 100,000 emails; $750 per month for 250,000 profiles and 500,000 emails; and finally $1,250 per month for 500,000 profiles and 1 million emails.
Visit the website: http://customer.io/