Google Analytics reviews from startup founders

246 reviews by founders
Aug. 18, 2017

Google Analytics is pretty basic. We built most of our analytics software in house, so we do not rely completely on Google Analytics to understand our user base. It is a reasonable tool for monitoring our traffic, measuring user demographics and knowing what devices people are using to navigate our site.

Eric Ho

Founder & President - RippleMatch

Aug. 18, 2017

The benefit of Google Analytics is that we get a lot of data for free. The UX is a bit confusing though.

David Sokolow

Co-founder & CEO - WeFind

Aug. 3, 2017

Google Analytics is very powerful--it offers everything we need and more. The downside is that you cannot tell who did what in your site.

Agustin Pelaez

Co-founder & CEO - Ubidots

Stacklist Stats

74%Stacklist Startups Are Using Google Analytics

Google Analytics - Best BI / Analytics Tools for Startups

Google Analytics is well-known to most startup teams - and most would recommend using its free services until it’s absolutely necessary to upgrade. Google Analytics makes it easy to track and report metrics on website traffic. Its real-time data helps companies optimize their content and traffic strategy so that they create the most fluid, user-friendly and profitable online presence. And did we mention it’s completely free?

How startups use Google Analytics?

This tool has a broad following among virtually all startups. Seed-stage companies are attracted by the free factor and by the basic data points that generally suffice for their stage of growth. Larger companies use its general business intelligence capabilities in combination with more sophisticated tracking software that can be customized to their specific needs.

How much does Google Analytics cost?

Google Analytics is free, but has a premium version ($150,000 a year) that brings you additional features like advanced segmentation and content experiments.

Vendor info

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