Google Analytics is all we need for now. It is inexpensive and easy to set up.
Co-founder & CEO - Rep The Squad
We use Google Analytics built into our website. For general analytics, we use our own home-grown stack.
Founder & CEO - Postman
Like every company on the planet, we rely on Google Analytics to get a sense of what’s happening on our website.
Co-founder & CEO - Honey
We use Google Analytics mostly. We were using Piwik as well, but the usability wasn’t great, the default set-up option didn’t have great functionality, and the customization options didn’t really fit our needs.
Founder & CEO - SquarePeg
We use three things for analytics. We use something called Piwik day-to-day. I find it so much easier to see the simple things I want to see with it. You almost need a degree to understand the things in Google Analytics so for simple stuff we use Piwik for a simple snapshot of what we’re doing.
Founder - Better Proposals
We use Google Analytics in combination with our own internal analytics. We use Google Analytics for tracking and visualizing website data, and internal analytics to evaluate things like cohort analysis and retention.
Co-founder & VP Operations - Woot Math
We use Google Analytics. There is not a really great out-of the box solution for analytics. Google Analytics meets our needs. It takes a little time to get it set up to do cohort analysis.
Co-founder - Flutter Social
We use Google Analytics to track our customer grid.
Business Development - Startup Rocket
Google Analytics is pretty basic. We built most of our analytics software in house, so we do not rely completely on Google Analytics to understand our user base. It is a reasonable tool for monitoring our traffic, measuring user demographics and knowing what devices people are using to navigate our site.
Founder & President - RippleMatch
The benefit of Google Analytics is that we get a lot of data for free. The UX is a bit confusing though.
Co-founder & CEO - WeFind
Google Analytics is very powerful--it offers everything we need and more. The downside is that you cannot tell who did what in your site.
Co-founder & CEO - Ubidots
Google Analytics serves its purpose. We built on top of it because we needed more internal microdata. I think every company needs it.
Founder & CEO - FoodTrace
Google Analytics recently updated the UI and it’s much better.
Head of Platform - WaystoCap
Google Analytics is a great tool. It allows you to easily drop in snippets of code and it is scalable. It does what it is meant to do. We get about 80% of our analytics from there.
Founder & CEO - Travefy
Google Analytics works really well. It’s very straightforward.
Founder - Favoroute
Google Analytics has gotten better--they made the dashboard a lot easier to manipulate. Historically it was hard to figure out what was important and what was not in the app, but they fixed that.
Founder & CEO - Unbound
I hardly use Google Analytics anymore for our traffic as we can get most of the insights from other solutions. If you have very high traffic, you can recognize bigger trends and quickly check your assumptions. Sometimes I use it for location checks.
CEO - Go Pollock
We use all kind of tools; one of them is Google Analytics.
Founder & CEO - CloudMinds
Google Analytics enables us to track traffic to our site, see the impact of different keyword searches, and assess our standing on a macro and micro scale.
Co-founder & CEO - Amper Music
We use Google Analytics for insights on our website performance.
Co-founder & CEO - Edquity
Google Analytics has become a lot easier to understand with the reports and better filters.
Founder & CEO - Re-Nuble
Google Analytics works. It is easy enough to set up and operate.
Founder & CEO - Open Collective
Google Analytics has added a number of features that allow you to pass tags and anonymized user identifiers into the tool in order to get lots of the insights you might get from Mixpanel.
CEO - Panjo
We might have tried a little too early with Mixpanel or maybe a too ambitious implementation, but it didn’t work for us and we wasted a lot of time and resources.
CEO - Panjo
Google Analytics does what we expect it to do.
Founder & CEO - API Fortress
Google Analytics is kind of essential for working with modern analytics tools. I hate the UI, and I hate integrating with it. Whenever you do a new integration, some properties get lost somewhere.
VP of Technology - Gust
Google Analytics is free, which is great (as a start-up, we love free!!). While GA provides use insights, the interface is not always conducive to discovery. For example, sometimes I forget how to obtain a certain analytic and have to take the time out to search for it again.
Co-founder & CEO - Olika
We have used Google Analytics in the past. It is very easy to get started with it.
SVP of Engineering - Lola Travel
Google Analytics provides the baseline level of analytics that every company needs. You have to customize how to set it up so that you can get the information you need.
CEO - Fuel
Google Analytics is really complete--you can learn a lot by using it. It is not very easy to tailor to your needs. You will never use many of the functions that it offers.
Co-founder & CEO - Kompyte
Google Analytics is pretty good. You can get really sophisticated with the reporting, but it is a little bit daunting when it gets more advanced.
COO - Wearable X
Google Analytics is the easiest and best starting spot to collect data analytics on the basic level. As you grow, you need to really track users.
Founder & CEO - Glass-U
I have been using Google Analytics for a long time. It's a great tool, very easy to set up.
Founder & CEO - Zuvaa
The advantage of using Google Analytics is that every single person you hire understands it. It’s pretty narrow in its focus--it is more web-oriented. Our product is Android, Native and Web so we need more than one tool.
Founder & CEO - Current
We use Google Analytics for data on our website traffic. It is the standard, though you can also use other tools on top of it, especially if you have a product where SEO is an important factor.
Co-founder & CEO - Winnie
Google Analytics is the standard for data analytics.
Co-founder & CEO - Yalty
Google Analytics is easy to set up. They released Google Data Studio, a great tool that allows us to create dashboards for our clients. The problem with Google Analytics is that the information is not specific and sometimes there are big discrepancies with the records.
Founder & CEO - Teleport
Google Analytics is a powerful tool, though a bit old fashioned. It gives you the data you need, but they are bundled together and you have to make sense of them.
Co-founder & CTO - Moving Analytics
Google Analytics is good, but it’s a little overly complex for our needs. We don’t need quite that much information.
Alain van Gils
Co-founder & CEO - T-shaped
We use Google Analytics on our webpage but we are not super focused on analytics.
Co-founder & CTO - Price f(x)
Google Analytics is a great tool, but it is really complicated to do things beyond the simple things. It’s very aggregated and you can’t look at specific users.
Co-founder & CTO - Tailor Brands
We implemented Google Analytics as soon as we started, but we finally got a person that is going to manage it. You need someone dedicated to it to really benefit from it.
CEO - HackerYou
We use Google Analytics for insights on landing pages.
Co-founder - Bayzat
We use Google Analytics for tracking marketing activities.
Product Marketing Director - Nugit
We went straight with Google Analytics. We have not considered other options because it is easy, free and allows us to connect seamlessly with AdWords.
Co-founder & CEO - Proximi.io
Google Analytics is very standard--it works well for the big picture and marketing analytics but not so much for the product. It doesn’t go down to the details.
Founder & CEO - Nanit
We use Google Analytics to see in detail where the conversions come from, watch our real-time traffic and to look at the bounce rates of different pages in order to find out where things could be improved. It also helps us analyze the conversion paths and to get to know how our different marketing levers interact and attribute to a conversion. However, it is a bit limited regarding precise analyses if you do not have the Premium version.
Partner & CBDO - Dayuse.com
We use Google Analytics--it’s good. It’s a little tough to manage, so I have not really exploited all of its functionalities yet.
CEO & Co-founder - Moringa School
Google Analytics is good for large anonymous data collection; the main thing that it does well is automatic tracking of page loads. We know how many people visited a page, etc.
Co-founder & CEO - One Month
We use Google Analytics to track and follow customer data. Any company not using it needs to. It has really propelled our business.
CEO & Founder - Direct Cannabis
Google Analytics is useful for looking at general traffic & behavior.
Founder - SnapEDA
We used Mixpanel in the past but it turned out to be a bit expensive for our needs, so we moved everything to Google Analytics. It is harder to set up event tracking with it, but not impossible and it is free. We actually wrote about it here: https://www.authorea.com/122946/VMmuoE2vxQQEnG-Ax2GNBw
Co-founder & CEO - Authorea
Google Analytics is good--I've used it for many years. It gives you top line info.
Founder - Lord Jameson Dog Patisserie
We use Google Analytics to track our site activity.
Founder & CEO - Cheekd
Google Analytics is the best free tool but has a couple of downsides. For example, you cannot drill down to see data for a particular user, although this is changing with their new universal analytics. It also doesn’t do event-based funnel analysis well. Google Analytics started with page views, but a lot of people care more about sign up.
Co-founder & CEO - Moesif
We use Google Analytics to assess the incoming traffic to the website and evaluate the different ads that we have.
Co-founder & Product Manager - MailClark
Google Analytics is the gold standard.
Co-founder & CTO - Teem
Google Analytics is very good.
CEO - Jack Media
We’ve tried other analytics tools but Google Analytics offers the best trade-off for price and functionality. It could be more accurate. For the numbers we are measuring, it takes a while to build all the tools you need to understand your users' behaviors.
Co-founder & CEO - Ludwig
We had to work a lot with the set up, but we are happy with it. It seems to track things OK.
Co-founder & CEO - Recruitee
Google Analytics is like bread and butter. You cannot do without it. Because we have hardware as well as software, maybe our analytics spun into a bit wider scope than usual. We have Google Analytics in place because it’s a key requirement.
Founder & CEO - Qardio
We use the hell out of Google Analytics. We love Google Analytics. It breaks everything down into terms we can measure. The reporting tools are great.
Founder & President - Loto Labs
We make light use of Google Analytics. Our solution is a supply chain analytics solution, so we have built most of our analytics in-house.
Co-founder & CTO - Valify
We use Google Analytics for our corporate site, as well as for our consumer brand site.
COO - Aquarius Cannabis
We use Google Analytics for our marketing website. It’s okay for what we need it. I would like to use it for our web app but it is too complicated. With a single page application, it is hard to get good analytics on how the user navigates the site. There is a gap between the marketing campaign and how the user uses our tool. There should be some tool that is a bridge between the two.
Co-founder & CEO - TravelPerk
We are big fans of Google Analytics.
Co-founder & CEO - Student Loan Hero
We use Google Analytics for understanding customer behavior on our site. It works fairly well, and the price is right. Sometimes it takes a bit of coding work to get it to track everything you want it to, but it’s a remarkably effective tool if you invest the resources to set it up correctly.
CMO - TaskEasy
Google Analytics is good, but it could be more accurate with its analytics.
Marketing Director - FreshGrade
We’ve tried and looked at other analytics tools but Google Analytics is pretty damn robust and has everything we need.
CEO - ReviewTrackers
We use Google Analytics. Google actually handles our CPC and AdWords accounts. They have been our advertising partner for about a month now. It’s very new and very exciting. They don’t represent a lot of companies, but they contacted us, and we signed up for their program.
Founder - Magical Butter
I’m not happy at all with Google Analytics.
Co-founder & CEO - getPartnered
Google Analytics is our main analytics tool and currently has everything we need.
Co-founder - Beau
We use Google Analytics for everything and use our own tools on top of it for better insights.
Founder & Managing Director - StartupRunner
We used to use Optimizely and Mixpanel, but they got too expensive and they weren’t worth it anymore. The benefits they offered over Google Analytics wasn’t worth the charge.
Founder & CEO - MyTime
Google Analytics helps us stay on top of the performance for our website and marketing campaigns.
Co-founder & COO - Loopio
Google Analytics is free and easy to set up. It does not give keyword intelligence for SEO and takes a lot of effort to dig into more meaningful metrics. It’s not very intuitive. It takes a lot of effort to do intelligent analysis. You have to know your way around it to get the intelligence you need.
Founder & Chief Instructor - iLoveCoding
We use Google Analytics for our referral metrics.
Founder - Waffle
We set up a lot of analytics tools for our clients. The most popular is Google Analytics, though it can be a bit hard to use for first time users.
Co-founder - Simple Fractal
We use Google Analytics for website information and tracking goals. I don’t think there’s a better free tool. It’s become the standard.
Managing Director - Evoluted
Google Analytics is easy to implement.
Co-founder - Matchnode
One of our biggest challenges is being able to separate the signal from the noise. We have many data sources — Shopify, Chargify, Google Analytics, MailChimp, etc. — and they don’t always overlap or even agree. Plus, when you’re operating with less than the big retailers with unique monthly views, sometimes the data doesn’t even tell you anything significant. We keep thinking about upgrading Shopify and Chargify to the next plan because they keep a lot of data locked up if you don’t pay them, which isn’t the best for us, but we don’t know yet exactly how we’d operate with more data, so we haven’t made the move yet.
Founder - Bamboo Supply
We use Google Analytics to understand what is happening on the site. We do not go that deep with it, but we get the essential metrics. We also have our customized internal tools.
Co-founder & CTO - MineWhat
We use Google Analytics to measure our traffic.
Founder - Companion Maids
Google Analytics is more focused on web than mobile.
Co-founder - Trove
Google Analytics works well.
VP Marketing - Moogsoft
We use all of these together because we don’t trust any of them. We want to compare data across different services and get the average between them. Mixpanel and Google Analytics are mostly the same product. They’re both really good and powerful--really hardcore analytics tools. They have a million different options which makes it difficult to train people on. Intercom is a user dashboard to get the most active users and to segment high active users. It makes it a bit easier to see snapshots of users.
Co-founder & CEO - Process Street
We have Google Analytics for analytics on our website.
Co-founder & CEO - BottlesTonight
Google Analytics has been great. It works well for us right now.
Co-founder & COO - Fizz
Google Analytics is the standard. It’s free. It’s great. It lets us understand where our traffic is coming from and optimize on our most efficient sources.
Co-founder & CEO - Payable
We’re heavily reliant on Google Analytics. We’re using a combination of Salesforce sales efficacy (leads closed, marketing messages, feedback loops, etc.) and Google Analytics for the analytics and measurement. I would love to have a deeper data-driven view of our organization which is why I’m looking into Domo, but it’s not necessarily a “starter tool” for analytics. We would need to make sure someone can read Domo before we implement it.
President - MU/DAI
We tie in data from Google Analytics into our platform and our own custom tool for BI.
Co-founder & CEO - Smync
We use Google Analytics to track our marketing efforts.
COO - Higher Ed Growth
Google Analytics is good for SEO analysis. We use it for page analytics.
Founder & CEO - CloudPeeps
Google Analytics is where we capture most of our analytics data for both the site and software. We can get information about who is downloading and installing our software, among other things.
Founder - Andy OS
We use Google Analytics a lot for our marketing and attributions.
Co-founder & CEO - DocSend
There's a lot of value in Google Analytics when you’re looking at data from a high level. We’ve tried Kissmetrics and Mixpanel but weren’t thrilled with them. The accuracy of the data when it came to event tracking wasn’t very good. Mixpanel was real time, but Kissmetrics had a pretty significant delay with data reporting and live transactions, so we moved back to just using Google Analytics.
Co-founder & CEO - PlushCare
We are very data oriented in our approach to products. With Google Analytics, I get a very macro view of what’s going on. With Mixpanel, I tend to focus on specific funnels--specific actions that I want my users to do. It lets me see what obstacles my users are facing and what events are more popular than others. Mixpanel and Google Analytics are everyday tools. I tried Kissmetrics but I didn’t really like it. It was very oriented around specific funnels, and I found it lacking when I wanted to dig deeper into specific events. Mixpanel’s UI was much easier to use in comparison, and it had more amazing features like visualizing events, seeing various funnels and people metrics.
Co-founder & CEO - Mammoth
We use Google Analytics for basic web tracking.
Co-founder & CEO - Occasion
I like the fact that Google Analytics evolves; some other tools stay static but with Google Analytics, there is something new going on almost every other month.
Content Strategist - Kin HR
We install Google Analytics at the beginning of every project. For us, it’s crucial to gather information right from the start.
Founder & Chief Doer - March Media
We use Google Analytics for web tracking.
Founder & CEO - Kahoots App
We use Google Analytics the most; with it, we can track and find out where we are most successful. For example, we can look at the path that users are taking more frequently to sign up for the trial, and use this information to improve the user experience.
Founder & CEO - MySiteAuditor
I grew into liking Google Analytics. When I started using it, it seemed too complicated--there is too much information, and you do not know what is relevant to you. The more I used it, though, the better I learned how to use it correctly. Also, their mobile app is great--it is even nicer to use than the desktop app.
Co-founder & CEO - Articoolo
We use Google Analytics but we leave most of the analytics to our digital marketing agency. They send us a report every week.
Founder & CEO - Mifold
We have an extensive implementation of Google Analytics, and it works very well for us.
Founder - Engine
Google Analytics gives you indicative, very professional analytics.
Founder & CEO - AppGyver
I don’t feel that Google Analytics is as granular as I would like it to be. Overall, I am happy with it.
Co-founder - Sorc'd
Google Analytics provides reliable third party validation of our internal lead generation core metrics. It gives proof points on client capture rates and demographics.
Founder & CEO - Funding Portal
We use a lot of Google Analytics for our website and for our mobile products.
Co-founder & CEO - ProxToMe
Google Analytics is powerful - the best in the business.
Co-founder & CEO - YouCanBook.Me
Google Analytics gives us good insights into our customer base. We track our own API’s with Google Docs.
Co-founder & COO - TradingView
We integrated Google Analytics, Optimizely, Intercom & Mixpanel with our application to give us insights, primarily into donor behavior. We use Google Analytics to monitor our web traffic, such as sources and top content, to see where donors are coming and what pages users spend the most time on. Mixpanel & Intercom are used to store & process usage data, such as what wording and features converts those viewers to donors etc. We use Optimizely to A/B test different solutions with live users.
Founder - HandUp
We use Google Analytics. We are not heavy users of this tool.
Co-founder - LivePoll
Google Analytics is what it is. We can’t complain about the tool because it is free. It is very advanced for our needs and the only issue is that it does not track individual users. For that we use Kissmetrics.
Founder - ZipBooks
Google Analytics is the main analytics tool we use to review important metrics. We create dashboards of the important data elements we want to monitor. We also create custom internal web-based reporting to perform analytics as well.
Co-founder & CMO - DownToJam
We use Google Analytics for general marketing tracking. We have a set of goals in our system like how many users sign up, how many upgrade and how many see our pricing plans.
Technical Founder - Campayn
I can do everything I need with Google Analytics.
Founder & CEO - Nomiku
We use Google Analytics to look at track pixels from Facebook and everywhere else.
Co-founder & CEO - Impact Health
We are big on ultra privacy, so we don’t track most of our pages, but for our public pages we use Google Analytics. We don’t run any Java that isn’t ours, so any analytics we use is done internally. We’re not fond of snake oil and analytics tools are great when you care about how deep users go on your site. Heatmaps don’t add too much for us. We don’t use any software for tracking pages or our social media, so we have no libraries for data on our internal pages. It’s essentially a dark hole, because we pride ourselves on how private our system is.
Founder & CEO - Coinkite
We are heavily dependent on Google Analytics and Mixpanel. They’re both great. All of our sophisticated marketing tracking is done in Google Analytics.
Co-founder - Rocksbox
I love Google Analytics! You can do a lot with it, if you know how to use it. There are so many other tools that use Google Analytics underneath, but I like going straight to the source.
Founder & CEO - Peerlyst, Inc.
We use Google Analytics to manage our social media processes.
Co-founder & CEO - LeafLink
Google Analytics has been great for oversight on page views and other general analytics. One great thing is that everyone uses Google Analytics, so, if you ever have a problem, you can find the answer on the internet.
Co-founder & CEO - Inkshares
Google Analytics is very basic.
Co-founder & CEO - DOZ
We use Google Analytics for analyzing traffic and for monitoring of pages.
Director of Marketing - Smart Lunches
In the last couple of years, Google Analytics has become less and less useful. It no longer provides as much data as it used to, especially for targeted advertised leads that come in.
Founder & CEO - Wizeline
We’ve tried Mixpanel and Google Analytics, and we prefer Google Analytics. First off, the price can’t be beat! We also have so much data internally on our database, and we just couple that with Google Analytics, which works well for us. We don’t need Mixpanel, but Mixpanel is good if you’re not as backend-driven as we are.
Founder & CEO - SprinkleBit
We use Google Analytics for all of our general analytics.
VP Marketing - Extole
We heavily use Google Analytics and it is built into our app.
Co-founder - ElectroSpin University
Google Analytics and Mixpanel do what we need them to do. You can set up user funnels and analytics, but we haven’t messed around with that too much. Google Analytics is good for a broad view of user behavior, and Mixpanel is good when you have to drill down into user funnels.
Co-founder - BuildZoom
Google Analytics has a ton of documentation, so if you have any questions about how to use it, there is a lot available to help you out. But it does take time to understand it if you haven’t used it in the past. There’s also a definite learning curve with learning all of the general Google Analytics jargon. It’s not necessarily a problem, but you should be aware that there is a learning curve.
Co-founder - Sutro
We use Google Analytics for reporting on our websites.
Co-founder - FullContact
Google Analytics is not as useful as it used to be because of changes that Google has made. It still provides good data, but we don’t rely heavily on it to make our decisions.
Co-founder & CEO - Bold
We use Google Analytics for general analytics.
Co-founder & CEO - Open Listings
Google Analytics is all about simplicity. We appreciate the ease of development on the software and coding side of things.
COO - Chat Sports
Our marketing team uses Google Analytics. They occasionally use Chartio too, but they usually just use Google Analytics. Google Analytics is more than enough for the landing page, blog content, etc.
Co-founder & CEO - Townsquared
Google Analytics is the cream of the crop for analytics!
Founder - JustDoc
We use Google Analytics for macro data, like visitors to our site, and conversions.
Co-founder & CEO - SpeakUp
We use Google Analytics for all outward-facing web properties.
Co-founder & CTO - URX
We’ve been using Google Analytics for a long time. We’re a pretty nerdy bunch here, so the fact that it’s full of numbers and stats is a good thing. You can get your pretty pie charts elsewhere, but we’re happier looking at the raw numbers.
CEO - OnSIP
Google Analytics works fine, as our needs are minimal. We’re just tracking stats like how many people are going to our site, where are they dropping off, and how much time they’re spending on our site.
Founder - VentureOut
We’re currently using Google Analytics, but we are going to build out our own custom analytics in the future.
Founder & CEO - FORTE
Google Analytics is good. It’s super powerful, and has lots of functionality. It allows for lots of ways to slice and dice data; sometimes too many ways! It’s not the most visually pleasing, but it is powerful.
Co-founder & CEO - Blue Bite
Google Analytics is ok.
Director of Product - Insurify
We use Google Analytics for the website and app. We’re just getting everything off the ground so we haven’t gotten too deep into what analytics we want to track and add.
Founder & CEO - Skout Deals
The main tool we use is Google Analytics. It has a hard interface to use, and has lots of features we don’t use. But, it’s free, easy to plug in, and you can share with people, which we like.
Co-founder & Co-director - Boomtown Accelerator
Google Analytics has been good so far; I like it.
Founder & CEO - Roomi
We use Google Analytics for small stuff, like optimizing keywords here and there. It works well, for a free tool.
Co-founder - Monarq
I use Google Analytics. I worked at Google for 10 years, so there’s a definite comfort level with Google products. And it’s free.
Founder & CEO - VProud
We use Google Analytics for basic analytics for the website (e.g. how many users we have, conversions between visitors and leads, etc.). Google is also providing the source where traffic is coming from, which is something that everyone wants. It really covers the basics well.
Co-founder & CEO - Rollout.io
We use Google Analytics for BI/analytics and find the tools incredibly powerful for our data needs.
Co-founder & CEO - Priori Legal
We have Google Analytics set up. We don’t use it heavily, but we do glance at it every once in a while.
Co-founder - Croissant
Google Analytics is a very good tool, but you can’t just jump in and start using it from day one. You have to be knowledgeable about how to use it and how to set it up. There needs to be another tool that is the equivalent of a Google Analytics crash course!
Founder & CEO - Brick & Portal
I love Google Analytics and I think it’s easy to use. That said, you’ll need to spend time learning how to use it and set it up. You don’t need to hire someone special to set it up, but you do have to set aside a period of time to do it. Also, it’s easy to fall into looking at the same metrics you’ve always looked at, so it’s really important to break out of your comfort zone if you’re using Google Analytics. Learn how campaign management works, and learn how to set goals and track them. When you break out of what you’re used to, it’s amazing how much data you can get. And it surprises me every day that Google Analytics is still free! Every month I wonder if they’ll start charging.
President - Martin Waxman Communications
Google Analytics is great for getting an overview, but it only gets you so far. To take full advantage of it, you really need a CTO to put in the proper coding.
Co-founder & CEO - Queen of Raw
Google Analytics is great. You just need to know how to set it up.
Founder & CEO - Social Data Collective
We use Google Analytics for our website analytics and funnel conversion analysis.
Founder & CEO - Oktopost
We use Google Analytics to look at web traffic, but not too heavily. We don’t have an ecommerce element to our business, where we can attribute web traffic to store traffic, so there isn’t huge value in the Google stats; but we do monitor it lightly.
Co-founder - Mexicue
When it comes to analyzing your website traffic, Google Analytics is the top dog in this space. They’ve got great tools and data sets and you can find out just about anything you want when it comes to your website traffic. However, it’s not as secure as I would like it to be, which is really important to me since we work with people’s financial information.
Founder & CEO - Creative Business Inc.
We do a little bit in Google Analytics. I like it, but you have to be aware that it’s a big, one size fits all, tool. You have to wade through a lot to get what you want, but once you have your head wrapped around it, it gets the job done.
VP of Product Development - RescueTime
We use Google Analytics for BI. You get a lot of data, but sometimes it can be too heavy on the data. The big advantages of Google Analytics are that it’s free, commonplace, and everyone knows about it.
Founder & CEO - Reactful
We get lots of metrics via Google Analytics and Adwords.
Founder & CEO - Shoppimon
Google Analytics can be cumbersome to work with. You have to be an expert to be able to drive the right metrics from it, but it is very powerful.
Co-founder & CEO - Comeet
I’m pretty happy with Google Analytics. There are tons of things you can do in it, and they don’t charge us!
CEO & Founder - x.ai
We use Google Analytics for BI and analytics. The main pros are that it’s free, and there’s a lot of data in there. The main con is that it’s very easy to go around and around, going in circles, in Google Analytics. I’ll find myself going into the data (with people that know how to look at data), and we’ll slice it one way and come to one conclusion, then we’ll slice it another way, and find conflicting data. I’m a data guy, and I find myself often saying that I trust my conversations with customers, my instincts, and my domain expertise more than I trust the data.
Co-founder - BuzzStream
We feel that Google Analytics is more precise and accurate than Mixpanel, but we do use both tools.
Co-founder & CEO - Veed.Me
We use Google Analytics for our website.
Co-founder & CEO - Commonwealth Joe
Our metrics aren’t too crazy for the Sociality Squared website and marketing efforts, so Google Analytics works for what we need.
Co-founder & CEO - Sociality Squared
We use Hootsuite, Marketo, Optimizely, BrightEdge, and Google Analytics, but it all goes back to Smartsheet. Everything is planned and captured in Smartsheet, and then linked outbound to bookmarked reports. Our workflows always come back into Smartsheet.
Senior Product Marketing Manager - Smartsheet
Google Analytics is a great platform. Everything is very easy to setup; they’re constantly expanding all the time, as well as releasing new, and very much needed, features. I’d say the big downside with Google Analytics is that it’s very general, so it’s hard to track a specific user.
Co-founder & CTO - Spree
For website analytics, we use Google Analytics. It’s a free tool that works pretty well and gets more powerful all the time.
Founder - Qbox
Google Analytics touches everything, so it’s very helpful for us.
Co-founder - TheSquareFoot
We’re already using Google for everything else, so it made sense to use Google Analytics.
Founder & CEO - Dibs
We look at Google Analytics, but 75% of our business comes through referrals, so we don’t use it much. Our business model isn’t lead-gen focused.
Co-founder & CEO - Truman James
We use Google Analytics for web tracking for marketing.
Founder & CEO - Venwise
Google Analytics is the perfect platform for a brand-new startup. It gives you all of the basic metrics that help you monitor site traffic, identify your target demographics and more. And it’s free! For now, this is all we need, though we’ll eventually need a more sophisticated platform. We’re going to wait to see what our exact needs are first, before jumping into a tool that will most definitely require some manpower behind it.
Founder & CEO - Stacklist
We leverage a series of integrations between Google Analytics and our custom admin tool to evaluate our digital business activity, including: 1) The success of our marketing tactics in driving new traffic to the site; and 2) The success of our product in converting new traffic to paying customers. Setup for Google Analytics is complex but the data is all encompassing. For a faster setup and somewhat higher-level look at the same data, we use Heap.
Co-founder & CEO - PivotDesk
Our IT people seem happy with Google Analytics.
Founder & Owner - Campus Delivery
Google Analytics is great. If we need something custom, we can build our own reports and dashboards when we need them.
Founder & CEO - Blinkbuggy
We use Google Analytics, and it’s been good enough for what we need now.
Co-founder - Simple Texting
Google Analytics is solid. They give us what we need, and practically for free. Google is already a core part of the company, so it was a no-brainer to go with Google Analytics. It’s all wrapped under one roof with app analytics, SEO, SEA and our corporate email.
Founder & CEO - messageLOUD
We like Google Analytics because, along with being one of the standards, it’s free, which is a huge pro.
Founder & Head of Operations - Wheelhouse
Google Analytics is a solid platform.
Co-founder & CIO - Enplug
Google Analytics has been working for us; it’s very robust, there’s a ton there and, best of all, it’s free. It fits our needs right now. It’s not the most user-friendly, and it does take some work to get up to speed on how to use it, like how to set goals and look at different metrics, but once you are up to speed, the information you get is excellent. And it has integrations with a huge number of software providers, which we love.
CEO & Co-founder - Plum Print
We like Google Analytics because we can do a lot with it.
CMO & EVP of Sales - ExecRank
We like Google Analytics because the information we get from there is quite substantive.
Co-founder - GoKid
The big pro for Google Analytics is that it’s free! A big con for Google Analytics is that it is difficult to understand what all of the data actually means.
CEO & Founder - DK New Media
We use Google Analytics for all of the obvious reasons: It’s free and is good for basic analytics.
Founder - Built for Teams
For now, we use Google Analytics, in addition to the out-of -the box analytics that come with MailChimp, Facebook, Twitter, etc. We put all of that together.
Founder & CEO - Alley
We use Google Analytics to track monthly analytics.
Director of Marketing and Operations - mbaMission
We use Google Analytics for our promotional website and internal analytics within our application.
President & Founder - SmarterU
We use Google Analytics for monitoring the site and general page views.
We use Google Analytics to track visitor activity on our site.
Founder - Brightpod
We use Google Analytics for web traffic only.
Co-founder - Quill
We used Google Analytics because it’s comprehensive and free.
Co-founder - Aviary
We use Google Analytics right now, but we’re at a transition point. Nothing is automated, so we’ll need to find something that allows for more automated data gathering soon. Right now, we’re manually pulling numbers and info from different places; like pulling from Close.io panels for sales numbers. Our head of marketing has been suggesting that we start using Mixpanel soon.
Founder & COO - Book In A Box
We chose Google Analytics initially because it was free, but on top of that, it has really grown with us; they add the features that we need, as we need them. We’re actually planning to interface with them to provide their analytics to our customers.
Co-founder - LiveBinders
We use Shopify for our e-commerce platform so it was easy to sync up our website with Google Analytics. In addition, I had also used Google Analytics at my former job, so I was familiar with the platform. Google Analytics provides a wealth of data about your website and the best thing is – it’s free!
Co-founder - Bundle Organics
We used to use Woopra, but once Google Analytics came out with a tag manager, we just didn't see the benefit in paying for something anymore.
Founder - SenseHealth
Google Analytics is a simple/straightforward way to track and review website data and performance. Although it may require some education/training on how to use it or set it up, it’s simple to get up to speed.
Director of Operations - Inxent, Inc.
It’s so easy to use.
Founder & CEO - Publicize
We use Google Analytics to track data from our homepage and other front-facing pages.
Co-founder - Cloudo
We use Google Analytics because it is a very trusted brand, and Google has been part of our company since the beginning.
Founder & CEO - Sociallybuzz
Our system for BI/Analytics is mostly home-grown for now. But we do use Google Analytics to track conversions on some things, like discount codes. We chose Google Analytics because we use Google for so many other things, so it was easy to go with Google for analytics as well.
Vice President of Technology - Golf Genius Software
Google Analytics gives us good baseline stats.
CEO - Katch
Google Analytics gives a great overall picture, but it can’t connect directly to your database, whereas Woopra does.
Founder & CEO - UnifiedVU
Between Google Analytics and Chartbeat, we don’t use anything else for BI/Analytics because all the services are baked into our CMS, Say Media’s Tempest platform. We had used parse.ly before, but the pricing was prohibitive.
Editorial Director & Editor-in-Chief - ReadWrite
We use Google Analytics for basic website metrics.
Jose de Andrade
Founder & Director - Hello Australia
Right now, we’re using Google Analytics. It seems to always be the go-to for a lot of new companies. We get a lot of information from Google Analytics and we don't want to pay for anything outside of that at this point.
Founder - Jurnid
We use Google Analytics to do referral measurements, like looking at our marketing funnel. This is a great tool for the top of the funnel.
Co-founder & CEO - Segment
Sometimes we look at Google Analytics for real-time events after we launch something new and want to see if it’s picking up steam at the beginning. It’s also just a good way of getting the basics, for example which pages are getting the most traffic over a long time period.
Co-founder - Eager
For our clients, we recommend Adobe Marketing Cloud or Google Analytics. Adobe Marketing Cloud provides more robust data (tagging, unique events, pathing, etc.). There’s a considerable cost that comes with it, and you also need in-house ability and knowledge to know how to set up the reporting suite, how to modify reports, etc. So if you’re really looking for your money’s worth, go with Google Analytics.
Partner - DXagency
We use the free version of Google Analytics. It's great and highly functional.
Co-founder & CEO - The Muse
We live in Google Analytics for our clients, but we don't use analytics ourselves since we are small. We're all Google Analytics and AdWords Certified. That's a large part of what we do for our clients. We also spend time on other analytics dashboards, like Moz & Facebook, and help our clients analyze their offline marketing, but when it comes to our own business we haven’t spent much on marketing and therefore don’t have anything to analyze internally. Most of our leads come through word of mouth or networking. Capsule CRM does do simple projection and forecasting of our pipeline. When we tried to do traditional sales, we sucked at it. It just didn't fit us.
Owner - Flow Simple
Google Analytics' strong suit is that provides easily accessible aggregate visitor data ...
Co-founder - Thinkful
We appreciate its ease of use. It also has good integration and eventing capabilities. I used to use Kissmetrics, but Google Analytics has a lot of the same features now, so we just went with them instead.
Founder & CEO - Socure
For our clients, we use Google Analytics. It's free and we can fix their funnels, design experiments and evaluate the results. We really only use Google Analytics and occasionally landing page software, like Unbounce.
Ron J. Williams
Managing Partner - proofLabs Group
It's not perfect, but it's free. The reality is that our website is just for marketing and online presence; all of our actual sales come through our sales team, so analytics hasn't been our highest priority.
CEO & Founder - inSparq
Google Analytics with a high level of customization gets us most of the way there.
Co-founder & CEO - CourseHorse
It's fast and easy, with tons of documentation.
Founder - Green Peak Labs
We guarantee page views for each product, so we track every single story we put out on a bunch of different sites. Google Analytics was free and also the best way to track so many separate things.
Co-founder - Cooperatize
It's ok, but we're looking at a couple other options, like Mixpanel. The nice thing about GA is that we have multiple platforms, and you can get a holistic analysis across them. The issue with it is that there are harder questions that we can't answer directly from GA.
CEO - Dasher
It's pretty seamlessly integrated into our web development, and it also links into all of the other Google services we use.
Co-founder & COO - Castle
In some ways, Google Analytics is pretty robust--it's like Photoshop. There's a lot there and I think it's just about figuring out how to customize it. What it comes down to is that it's powerful, free and easily configurable. Google Analytics might not be quite as user-friendly as some other services--it takes some time to get working--but it's well worth it.
Co-founder - Tuckerman & Co.
Google Analytics is free, and it's the go-to.
Co-founder - BananaDesk
We moved away from Google Analytics to Mixpanel recently, but it's still a part of our system as a relic.
CEO - Canopy Apps
We really don't use anything to supplement Google Analytics, other than what we do on social media, which includes Hootesuite, and reporting from FB and Twitter to track what was going on. For us, the main concern was trying to figure out where our customers were coming from. We have some online presence, but the goal was to build out a brick-and-mortar business. We were really concerned with where traffic was coming from and what regions it was coming from. We also work with a lot of bloggers to get the word out, so we wanted to make sure we were getting our money’s worth. We wanted to make sure that traffic was coming to our site directly from them.
Co-founder - Journey Bar, LLC
We use Google Analytics because it's easy and free.
VP Finance & Operations - willa
Google Analytics provides good baseline data.
Co-founder & CEO - Manicube
We used Mixpanel for a bit, but Google Analytics does everything they do, so we switched over to that for almost all of our analytics.
Google Analytics gives us deeper insights into our publisher’s mobile websites. We utilize their free and premium services. Generally, their service is strong, however GA was built for analyzing desktop usage, rather than being built for mobile, shareable environments. As a result, they have had some data quality challenges, which they have spent a lot of time working to resolve.
Founder & CEO - Kargo
Google Analytics is very user-friendly and collaborative in nature, which is great because we have a lot of outside contractors. It's free, but we didn't pick it for that reason. It's a Google tool, and we were already familiar with other Google tools so there was no learning curve. We also really wanted it to integrate well with AdWords. I've used other tools that are more feature-rich, and I am a fan of awstats, which is also free, but for our space right now, Google Analytics is great. They also add new features all the time, so they're just getting better and better.
Co-founder Stage: Seed - Sailo
We used Mixpanel a lot, particularly in the beginning, but they get really expensive as you get bigger. So now we use Google Analytics and RJMetrics--that's what we'd recommend for larger companies ... Before you start with Mixpanel, try to use Google Analytics because they have most of the same features for free, and Mixpanel, though it’s good for a lot of things, can get pretty egregious in pricing. We don’t have such a big audience--we use it mostly for conversion funnels, and it's over $1,000 per month.
CEO & Co-founder - Derby Games
We run our core analytics through Google Analytics and Mixpanel. We use Google Analytics for our sites and games. It’s great for a lot of the baseline data points and general information, like browser location, geography and browser version. We love the real-time tracking you can see with it, though it does fall short when it comes to some of the deeper game analytics, such as tracking where, within a game, a user drops off. Mixpanel provides more specific game analytics, and fills in a lot of the more focused, deeper game mechanics. They complement each other well.
CEO - TreSensa
Up until now, Google Analytics has been sufficient for us, and it's super easy to hook up. In the early stages, Google Analytics is definitely the way to go, and then your needs tend to become more sophisticated.
Founder & CEO - Tinkergarten
We use it to determine who is coming to see us and where they come from, when, and if they are coming from an event. We don't have that many web events we need to sort through yet. But even when you do, Google Analytics is pretty good at showing us acquisition data. Maybe we'll expand it in the future, but right now all our efforts are focused on getting people onto our platform.
Founder & CEO - Pair
We picked it because it's free and have started working with it now. We just launched a month ago, so we haven't really used it yet. I'm not at the point where I can make a recommendation.
Co-founder & CEO - Care+Wear
We use Google Analytics is for standard BI metrics. We've been looking to move to Kissmetrics, but their price is a little prohibitive for us right now.
Founder & CEO - EventBrowse.com
74%Stacklist Startups Are Using Google Analytics
Google Analytics is well-known to most startup teams - and most would recommend using its free services until it’s absolutely necessary to upgrade. Google Analytics makes it easy to track and report metrics on website traffic. Its real-time data helps companies optimize their content and traffic strategy so that they create the most fluid, user-friendly and profitable online presence. And did we mention it’s completely free?
This tool has a broad following among virtually all startups. Seed-stage companies are attracted by the free factor and by the basic data points that generally suffice for their stage of growth. Larger companies use its general business intelligence capabilities in combination with more sophisticated tracking software that can be customized to their specific needs.
Google Analytics is free, but has a premium version ($150,000 a year) that brings you additional features like advanced segmentation and content experiments.
Visit the website: http://www.google.com/analytics/