Google Analytics is kind of essential for working with modern analytics tools. I hate the UI, and I hate integrating with it. Whenever you do a new integration, some properties get lost somewhere.
VP of Technology - Gust
Google Analytics is free, which is great (as a start-up, we love free!!). While GA provides use insights, the interface is not always conducive to discovery. For example, sometimes I forget how to obtain a certain analytic and have to take the time out to search for it again.
Co-founder & CEO - Olika
We have used Google Analytics in the past. It is very easy to get started with it.
SVP of Engineering - Lola Travel
73%Stacklist Startups Are Using Google Analytics
This tool has a broad following among virtually all startups. Seed-stage companies are attracted by the free factor and by the basic data points that generally suffice for their stage of growth. Larger companies use its general business intelligence capabilities in combination with more sophisticated tracking software that can be customized to their specific needs.
Google Analytics is free, but has a premium version ($150,000 a year) that brings you additional features like advanced segmentation and content experiments.
Visit the website: http://www.google.com/analytics/