Google Analytics is pretty basic. We built most of our analytics software in house, so we do not rely completely on Google Analytics to understand our user base. It is a reasonable tool for monitoring our traffic, measuring user demographics and knowing what devices people are using to navigate our site.
Founder & President - RippleMatch
The benefit of Google Analytics is that we get a lot of data for free. The UX is a bit confusing though.
Co-founder & CEO - WeFind
Google Analytics is very powerful--it offers everything we need and more. The downside is that you cannot tell who did what in your site.
Co-founder & CEO - Ubidots
74%Stacklist Startups Are Using Google Analytics
This tool has a broad following among virtually all startups. Seed-stage companies are attracted by the free factor and by the basic data points that generally suffice for their stage of growth. Larger companies use its general business intelligence capabilities in combination with more sophisticated tracking software that can be customized to their specific needs.
Google Analytics is free, but has a premium version ($150,000 a year) that brings you additional features like advanced segmentation and content experiments.
Visit the website: http://www.google.com/analytics/