Heap is a marketing analytics engine that takes data out of Segment and creates useful reports.
Founder & CEO - Yesware
Heap gives us more sophisticated analytics for our website.
Co-founder & CEO - Edquity
Heap Analytics is really cool. We use it instead of Google Analytics as you don’t have to create the events that you want to track. It automatically logs every single action that a user takes on your site and names it so that you can track it and do funnel conversion. It takes a lot less to set up and it’s more automated than Google Analytics.
Co-founder & President - JustFix
We were using Heap but they had a big problem so we shut it down.
Founder & CEO - Current
We also use Heap Analytics--it is really really good for people starting out. They basically track everything that happens on your websites and generate the definition for the event retroactively. It is also pretty reasonably priced.
Co-founder & CTO - Tailor Brands
We’ve been comparing Heap and Segment to see which one provides the best metrics. We track a lot of things on our site, like when someone uses our platform, or when someone writes a job posting but doesn’t post it. We trigger a bunch of emails to have them finish the post. So far, Segment seems to be winning the battle, but Heap is quite impressive for the level of detail that it goes down to.
Co-founder - Betterteam
Heap has been a great tool for us to do retroactive analytics. Retroactive analytics is good for ad hoc analysis. We’re doing a lot of tests to optimize user design and UX changes. We run a bunch of split tests and we’re not always able to come up with the right hypothesis and the right things to launch a product. A lot of times we want to look back on data and find out how some metric was performing for something we weren’t tracking for whatever reason. Heap is great for looking at events that happened in the past.
Co-founder & CEO - Student Loan Hero
We just installed Heap. I like Heap, but I still have Google Analytics. You can really easily understand Heap’s UI. The data is much easier to understand when it comes to what is happening in terms of visitors and traffic. It’s really nice that you don’t have to create all events upfront. Once you have Heap, you can tag events and go back and see all that data attached to that event. You get to see retroactive analytics. Everyday is of use. Heap is a much simpler way to read those kind of metrics.
Co-founder & CEO - getPartnered
We integrate with Heap Analytics for more in depth insights; it is a great tool for the stage we are in. Only the initial setup requires engineering, but after that anyone can use it.
Founder & CEO - Instapage
We use Heap for tracking heatmaps and funnels. We really like it; it's very visual. Once you install your codes, it automatically tracks all the new pages you add to analyze.
Co-founder & CEO - Impact Health
Heap is pretty new, but they’re doing good stuff. It’s not really BI, but gives you information based on user activity and behavior.
Co-founder & CEO - DOZ
Setup for Google Analytics is complex but the data is all encompassing. For a faster setup and somewhat higher-level look at the same data, we use Heap.
Co-founder & CEO - PivotDesk
Heap is really valuable for being able to track a conversion funnel after the fact, whereas with Google Analytics, sometimes you need to set things up in advance. We don’t look at these conversion funnels every day, but when we need to, they’re hugely valuable.
Co-founder - Eager
3%Stacklist Startups Are Using Heap
Heap automatically captures every user action in your web or iOS app and lets you measure it all after the fact.
Visit the website: https://heapanalytics.com/