We like Hootsuite. We used Buffer for awhile, but we’ve been using Hootsuite for the last year and a half. I don’t use it personally day-to-day, but it works for my colleague who runs the social media channels we use, which are primarily just Facebook, LinkedIn, and Twitter. Instagram’s not one of our primary channels, so we don’t need an Instagram scheduling tool, not that there is one. It works the best for us and I know my colleague uses it everyday. We prefer Hootsuite to Buffer because it has more functions, such as social media monitoring, bulk upload of posts etc.
Marketing Manager - Techloop
We use Hootsuite for scheduling. Now it offers Instagram posts scheduling which is great.
Co-founder & CEO - Sweet Technology
We’ve used it, but the one guy who’s doing our marketing--he’s our real tool. We just write content and he posts it whenever his plan tells him to do it. We don’t like to use too many tools, so we just do our thing and he posts.
Founder & Managing Partner - Clever Europe
Hootsuite provides an easy way to schedule out our social media posts across a variety of networks.
Co-founder & VP Operations - Woot Math
Hootsuite is good for our social media posting.
Founder & CEO - SendBird
Hootsuite helps with delegation. I can keep track of what our social media person does in one place. I wish it did a better job with LinkedIn because it’s hard to know what’s going on in LinkedIn.
President & CEO - Billy
We use Hootsuite for monitoring. It is not as practical as Buffer for scheduling, but list management is not so good in Buffer so we use both.
Co-founder & CEO - SalesWings
We love Hootsuite--they are from Vancouver, like us. Hootsuite has a good library of how-tos. I wish it had more webinars to train users on social media management.
Co-founder & CEO - MuseFind
We are using Hootsuite but we like Buffer quite a bit as well. It’s very easy to use.
Founder - FastPortal
We had Buffer but it was quite expensive. We moved to Hootsuite and we find that their free tier works well. We mainly manage Instagram postings through it.
Co-founder - Flexpat
I like Hootsuite. The only con is that when you publish posts it says “Published by Hootsuite”. If you are a native publisher you will get better results, but Hootsuite allows you to be more organized.
Founder & CEO - Zera
Hootsuite is pretty reliable. You get a quick overview to all of the mentions, so it is easy to keep an eye on your social situation. We didn’t have to fine tune it; it pretty much gave us what we needed out of the box. I tend to miss it if someone mentions us on Twitter, but Hootsuite is good about catching it. It has a reliable integration with Facebook and Twitter.
CEO - Go Pollock
Hootsuite is a one-stop-shop that enables you to manage all of your social media channels. It is advantageous to be able to schedule posts or be able to seamlessly blast your messaging across all of your key social platforms.
Co-founder & CEO - Amper Music
Hootsuite is good--we have been using it for a while.
Founder & CEO - Re-Nuble
We use Hootsuite for managing social media. When I was managing social media, I used to use Buffer, but the new person prefers Hootsuite.
Marketing Director - Clarifai
Hootsuite is pretty good. How did we pick them over other options? We followed them on Instagram and really liked their company culture. We felt connected to them, and when it was time to choose, Hootsuite was the automatic choice. I also use Buffer personally, and I like that tool, but I like Hootsuite better for a team.
Co-founder & CEO - Adeva
Hootsuite is really bad for Instagram.
COO - Wearable X
I wish the integration between Hootsuite and Instagram was better.
Founder & CEO - Zuvaa
We use Hootsuite for short URLs and LinkedIn. SmarterQueue is for Facebook and Twitter. We use Hootsuite for other platforms. It’s great for initial posts and replies.
Co-founder - NiftyImages
Hootsuite is good. The UI could be improved though.
CEO & Co-founder - Moringa School
Hootsuite is for scheduling our tweets and messages and syndicating them through the various social media channels.
Founder - SnapEDA
We have Hootsuite but we do not use it extensively. Each country has its own social media channel in the country’s own language, so we deal with them separately.
Gian Luca Petrelli
Founder & Executive Chairman - BeMyEye
I use Hootsuite to repost content on LinkedIn, my own page, and Twitter account. We have a Facebook page, but that’s not as active.
Co-founder & CEO - UCIC
We tried Sprout Social, but for us, it didn’t have the value to pay for it when you can use Hootsuite for free.
Founder - BabyBin
I like Hootsuite, but the interface is a little messy. It’s not aesthetically pleasing but it does its job.
Co-founder - Tend
Hootsuite is great. The price is right but we don’t use the enterprise version. I think that the pro version is good enough for our needs.
Marketing Director - FreshGrade
Hootsuite is very direct. It’s perfect if I want to go through social channels quickly. If I want to do more diving or look for keywords that would be good for advertising, I use Sprout Social instead.
Founder - Magical Butter
We use Hootsuite to manage Facebook, Instagram and Twitter. The UI could be improved, but it does the job really well so I have no complaints overall.
Co-founder - Beau
Hootsuite has been good for us. I’ve used them for forever. It’s an easy way to schedule posts and consolidate everything. I’ve been happy with them.
Founder & Managing Director - StartupRunner
Hootsuite is a good tool, although we don’t use it often enough.
Co-founder & COO - Loopio
I like Hootsuite a lot. I used to work there and I’m super familiar with it. I like Buffer too, but I know the ins and outs of Hootsuite pretty intuitively. If you go to Hootsuite Podium, they have a lot of tips and tricks!
Founder & CEO - Allay
We do a lot of posting manually. Hootsuite is a good tool; we have an external PR person that manages it for us.
Founder - Companion Maids
Hootsuite is our main social media management platform. Now that it integrates with all the social streams, it's a big win and makes it really easy. They’re the most robust out of all the other systems.
Co-founder & CEO - Limelight Health
Hootsuite is OK--I feel that they stagnated. The interface is kind of weak. It’s good for the “set and forget” type of posts.
Co-founder & CEO - BottlesTonight
I really like how easy it is to schedule content with Hootsuite. It makes it easy for multiple people to manage the same account. I especially like the browser bar extension that allows you to tweet and share on the spot from any website.
Co-founder & COO - Fizz
We don’t have the role to manage Hootsuite. I manage most of the social because I see everything in the company and celebrate it. Hootsuite has taken a lot of that burden off of me and helps when I need to get a lot done.
President - MU/DAI
Hootsuite is another solid platform that we use for Google+, Twitter, LinkedIn, and Facebook. We’re happy with it.
Co-founder & CEO - PlushCare
We have a Hootsuite account, but we don’t use it heavily. We mostly post on our social accounts directly. For the free option it’s limited to the number of accounts you can manage. So if I’m scheduling for posts on one channel, but have to post directly on others, it can get confusing. I’ve used social media management tools before and they’re great, though.
Founder & CEO - PeopleFoundry
I use Hootsuite for consumption. I can see 5 or 6 feeds at the same time, and manage them at the same time. I also find that contractors are more familiar with Hootsuite than they are with Buffer.
Co-founder & CEO - Mammoth
Hootsuite makes it super easy for us to broadcast; instead of having four different windows open, you can reach all your followers from one place.
Content Strategist - Kin HR
Hootsuite checks the social media that you want to reach and sends one big message. We can also create automated postings to increase the engagement.
Founder & Chief Doer - March Media
We use Hootsuite for all our social media except Twitter. Hootsuite is great for work. Their composition works really well. It’s an easy tool to use and the UI/UX is very simple.
Founder & CEO - Kahoots App
We tried Hootsuite but we discontinued it; we didn’t find that it added any value. Right now we are managing everything ourselves.
Founder & CEO - Mifold
We also use Hootsuite; it gives us visibility and lets us manage multiple social media.
Founder & CEO - AppGyver
We used to use Hootsuite because we were big on social media in the beginning, but it hasn’t shown to be one of our primary channels. We aren’t as focused on social media at this point.
Co-founder - Flarian
We use Hootsuite to help plan our social media outreach. That way we can strategize on what should go on our LinkedIn, Facebook and Twitter accounts using a single tool.
Founder & CEO - Funding Portal
I’m not that big on social media, but I’m forced to use Hootsuite. We had a social media person help us and set us up with what we should be doing. She recommended Hootsuite. It’s good for scheduling things for an entire week and it’s simple and easy to use. But the platform is very “blah” from a design perspective; it’s not very attractive.
Founder & CEO - PaletteApp
Hootsuite lets us program and automate posts to social media channels ahead of time. We’ve experimented with Buffer, which is an interesting tool because it looks at your tweets’ performance and followers. Then it finds the optimal times for engagement and views on what you publish on those channels. I’ll see which times Buffer suggests I post, and then use those times in Hootsuite.
Co-founder & CEO - Careerleaf
We could not find a good one. We tried Hootsuite, but it doesn’t do a good job of coordinating across platforms. You cannot use it if you do not have a social media person dedicated to it.
Founder & CEO - LifeLine Response
I really love Hootsuite! The pros are that it’s easy to use and the metrics it gives are great. It gives really good insights for what we post. The integrations are great and they are always coming up with new ones. But right now, Hootsuite’s Instagram integration is tough. I just wish Instagram would allow Hootsuite to post directly to it, rather than sending you to Instagram and manually posting. But Hootsuite is doing a great job at minimizing that problem. Overall, we love Hootsuite--it’s great; we do all our social media campaigns through them.
Co-founder & CMO - DownToJam
Hootsuite can be really confusing. We went to SXSW and did a stunt where we had a unicorn ridden by a fairy who was passing out Skittles into the crowd, so it was like we were handing out magic. So we needed to track when someone was posting about the unicorn to follow them or RT it and Hootsuite let us follow various streams at once. I don't think it has the best bandwidth because it freezes sometimes. It's clunky trying to regret something in Hootsuite. If I was trying to regram on Hootsuite, it sets up to post on Instagram, but all it does is alert you and then you need to go into your Instagram and manually push it to post.
Co-founder & CEO - Impact Health
We use Hootsuite because one of our team members was very comfortable with it. I personally don’t like Hootsuite because the interface isn’t very intuitive and it’s incredibly cluttered. Buffer has some great tools, so we’ll probably switch things over to Buffer soon.
Co-founder & CEO - Nitrous
Our marketing team loves these tools and we track metrics with them. We actually track metrics from every tool we use.
Co-founder & CEO - Venngage
We've been using Hootsuite for social media management. Hootsuite has been a super intuitive and simple tool for scheduling and managing our social channels. Their platform makes it so easy to set up "streams" so we can respond quickly to follower comments and share news items we know our community will want to see. It's also an amazing tool for live coverage. If our co-founders are speaking at an event in NYC, and I'm working from my home in L.A., I can set up a stream with the event's hashtag to follow the event live.
Co-founder & CEO - PowerToFly
We love Hootsuite! It really automates social media for us, and connects to all of your social accounts. It allows you to schedule your tweets, etc., which is a nice timesaver.
Founder & CEO - Peerlyst, Inc.
Our social media has been managed by one person, and she mainly uses Hootsuite.
Co-founder & CEO - LeafLink
We haven't used Hootsuite in a while. We started out B2C, but then we realized our business model was more B2B, so we've left it behind. But it is a great service, and it’s very useful.
Co-founder - Bauxy
Hootsuite is pretty cheap, and we like how you can track links and photos in it. And being able to post updates to all social platforms at one time is great.
Director of Marketing - Smart Lunches
Hootsuite is awesome. We chose it because it has everything we need.
Founder & CEO - SprinkleBit
Hootsuite is pretty simple to use. And when combined with Google Analytics, it really tells us where we’re getting inbound traffic from.
Co-founder - Sutro
Hootsuite is great, but a little dated at the current time. It also seems to be best for people managing loads of accounts, and would be best suited for an agency.
Co-founder & CEO - AdStage
We were using Hootsuite, but it was a little costly, so we’re at a phase where we’re exploring other options. There’s an Indian company called OneDirect that we’re considering. They have a really nice tool for social media management; it makes it very easy to respond to someone via social media.
Founder - JustDoc
We started using Hootsuite before there was a Buffer, and it’s worked well for us. We haven’t had a robust social media strategy, so it’s good enough for now. A big drawback with Hootsuite is that when you upload a picture in Hootsuite, it always comes out as a link, instead of the actual media. Whereas, if you upload a picture directly to Facebook, for example, the image shows up immediately.
Founder - VentureOut
The marketing team loves Hootsuite. Scheduling and managing posts from a centralized platform like Hootsuite has worked out well. The only thing that could be better is the reporting.
Co-founder & CEO - Blue Bite
I personally use Hootsuite, which is easy to use to schedule social media updates. My colleagues use Buffer and Sprout Social.
Founder & CEO - Arment Dietrich
I’ve used Hootsuite for number of years, and it’s good.
Founder & CEO - Skout Deals
Hootsuite is great for scheduling posts, and we’re happy with them.
Co-founder - Monarq
We use Hootsuite, which has worked well for our (not terribly complex) needs. However, we will also likely transition away from Hootsuite when we implement Marketo.
Co-founder & CEO - Priori Legal
We used Hootsuite for a while, but it’s a complicated space, and we’re still looking for that sweet spot tool. We’re not in love with any of the social media management software we’ve used.
Founder & CEO - Brick & Portal
I love Hootsuite. It’s a great platform, and the enterprise version is fantastic. It’s an effective social listening tool for saved searches, hashtags, and keywords. A challenge with Hootsuite is that the platform is so wide, you have to have a very wide screen to look at it in one view. If I’m traveling and on my laptop, I have to scroll back and forth to get the full picture. A big piece of advice I would give to you if you start out with the free version is that you should definitely go through training via Hootsuite U (Hootsuite University). This will help you learn how to collaborate effectively and assign tweets and tasks, etc. to people. You’ll find different, and more sophisticated, ways to use it if you go through the training.
President - Martin Waxman Communications
We use Hootsuite for scheduling Tweets, but Instagram has blocked most third party apps, so we haven’t been able to find a similar tool for Instagram posts.
Co-founder - Mexicue
I use Hootsuite because it’s easy for me to manage both my personal and the Knowtify Twitter accounts on it.
Founder & CEO - Knowtify
We continue to use Hootsuite, so it’s my assumption that we’re happy with it. It was one of the first tools we picked, and we’re still using it, so that’s an endorsement from me!
CEO & Founder - x.ai
Others on the team use, and prefer, Hootsuite. We’ll probably have to standardize at some point, and have everyone on Hootsuite, but for now, using Tweetdeck and Hootsuite works for us.
Co-founder - BuzzStream
We have a Hootsuite account, but we don’t really use it. At one point, we had wanted to automate our posts, but then we decided that we wanted to only put up organic posts and tweets. We feel this allows us to be more authentic. So now we just use the dedicated platforms (e.g. Twitter, Facebook, Instagram) when we want to push out a message, rather than scheduling messages ahead of time in a platform like Hootsuite.
Co-founder & CEO - Commonwealth Joe
We use Hootsuite for monitoring social media, but will be transitioning fully over to Conversocial soon.
Co-founder & CEO - Sociality Squared
We use Hootsuite, Marketo, Optimizely, BrightEdge, and Google Analytics, but it all goes back to Smartsheet. Everything is planned and captured in Smartsheet, and then linked outbound to bookmarked reports. Our workflows always come back into Smartsheet.
Senior Product Marketing Manager - Smartsheet
We use Hootsuite quite a bit. They’re a local company and partner, and they’re very good at giving us running feedback on how our social media is going. All social media content is planned in Smartsheet and then dropped into Hootsuite.
Senior Product Marketing Manager - Smartsheet
We’re using Hootsuite for growth hacking and social media communication. We’re able to time and pre-plan all of our social media operations through Hootsuite.
Co-founder & CTO - Spree
Social media management is not something we spend that much time on, so Hootsuite works for us. For people who aren’t obsessive about social media, Hootsuite provides everything you need.
CEO - Zumper
Our marketing director manages all of our social media using Hootsuite and likes it.
Managing Director - Impact Hub NYC
We use Hootsuite, but we haven’t been really crazy with using social media yet. We haven’t used it enough to really have any pros and cons to share.
Founder & CEO - Dibs
Buffer was also part of AngelPad, but in the end, we chose Hootsuite. Our main marketing guru manages it, and she likes it.
Co-founder - Kinnek
Right now, we’re focusing our social media efforts on Twitter, Facebook and LinkedIn. We’ve been looking for a great tool for being able to schedule posts in advance, and that will give us some actionable metrics. To be honest, we’ve been underwhelmed with tools in this area, but we’ve settled for now on Hootsuite, which we like more than others because of its customizable dashboard that lets you see all of your content streams in one place. It’s frustrating that you have to pay extra for the reports, but for now we’re making do with it.
Founder & CEO - Stacklist
We’ve been a bit negligent with it recently, but we do use Hootsuite. I don’t know how it stacks up against others, but it’s the one we knew, and we appreciated being able to schedule our posts in advance.
Founder & CEO - Blinkbuggy
We’re doing all of our social media management per channel as of now. That said, we will most likely be using Hootsuite in the future, just not yet. I have used it quite a bit in the past, and really liked it.
Founder & CEO - messageLOUD
We used Buffer in the past, but there was a pivot in our company: We stopped offering social media management services, so it didn’t make sense for us to stay on Buffer. We’re now using Hootsuite, and we’re happy with it.
Co-founder & CIO - Enplug
We’ve been using Hootsuite for a long time, and it gets the job done.
Co-founder & COO - RealLife Global
Hootsuite is great. It’s tied into Twitter, LinkedIn, Google Plus and Facebook. It makes it nice and easy to share stuff quickly.
CMO & EVP of Sales - ExecRank
We use Hootsuite. It seems fine, and there have been no complaints about it.
Co-founder - GoKid
Hootsuite isn’t always the easiest tool to use, but it’s OK for scheduling. But Hootsuite allows you to add RSS feeds, which Buffer doesn’t support.
CEO & Founder - DK New Media
We’ve been using Hootsuite for some time now. We ended up using it because, at the time, it seemed to support more social media platforms. It’s still good enough for our needs at this point, but I do wonder if there is a better tool out there.
Founder - Built for Teams
I use these because they were what I was exposed to from the beginning. If something better comes along, I wouldn’t feel the need to stick with these.
Co-founder & CEO - BarterSugar
We’re moving over to Pardot in the next 60 days. Hootsuite is a great tool to use in the beginning, but as you’re scaling, you need to interact with more mobile marketing campaigns and get more analytics, and Pardot is the best for that.
Founder & CEO - Alley
Sprout Social is a more robust program than Hootsuite, which I used for years. We tried to use Hootsuite for our largest client, but it didn’t work out very well. It became too unwieldy and messy, between all of our accounts for clients, our company, etc. HootSuite was also charging a lot for reporting, which we didn’t like. Our largest client, who is in Mexico, asked us to find something else, and Sprout Social fit the bill. Sprout Social is more expensive than Hootsuite, but much more comprehensive. I tried it a few years ago, but couldn’t keep using it because it was pretty expensive. When I started using Sprout Social again this time around, they grandfathered me in at the cheaper rate from years ago, which I really appreciated. All of their support is also in Spanish, which helps with our client in Mexico.
Founder & CEO - Writing It Right For You
We use HootSuite for social media. We’ve been using it for a long time and we’re really happy with it. It’s a very comprehensive tool.
President & Founder - SmarterU
We chose Hootsuite because it’s cheap and simple, and it allows you to access all of your social media in one place.
Co-founder & President - Work Market
It allows you to aggregate various social media accounts into one view for easy tracking and updates. It’s great if you have a heavy reliance on social media.
Director of Operations - Inxent, Inc.
We use Hootsuite because you can set up multiple streams to get a good overview of all of your social media activity. We have no formal strategy in place yet, and do not have a dedicated social media person at the moment, so we just use Twitter and Facebook sites directly. We’ve also integrated Twitter and Zendesk directly, which has made managing tweets easier.
Founder & CEO - UnifiedVU
Their dashboard is simple, easy to assign teams to it, not too expensive and everyone has access.
Owner - Flow Simple
Hootsuite is a great solution for scheduling content so you don’t have to think about social media every day.
Co-founder - Tuckerman & Co.
We like Hootsuite for social management, and we've been fairly happy with it in terms of scheduling social posts.
COO - Citia
Hootsuite is great for managing all of our social media. We love being able to upload 30 posts and schedule them through Hootsuite so we don't need to think about what to post every day.
Co-founder - Journey Bar, LLC
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